新中产看不上，Z世代不买账
“一顿火锅，我喝了三瓶。”
在网易严选一款所谓的“新概念清酒”的详情页上，网易CEO丁磊对其如此强烈推荐。
内容种草、玩转社群、讲品牌故事……曾一度只瞄准“新中产”的网易严选，如今标榜的种种，呈现出的是奔赴未来的消费主力——Z世代。虽然在努力迎合，但现状却是处境依旧尴尬。
当下， “新中产”，在消费升级的洪流之中对品牌已有了更高的要求，不愿再为其高仿莆田货和糟心的...
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