Data collected over the past 24 hours by Sina Finance's "Liquor Price Update" shows that the average retail prices of the top ten liquor products experienced a minor correction on Tuesday, with overall prices retreating slightly after hitting a recent high in the previous day's strong rebound. If one bottle of each of the top ten products were bundled for sale today, the total price would be 9,118 yuan, down 25 yuan from yesterday. Market activity remains robust, with trading volume sustaining levels approximately 50% higher than usual.
The daily data from "Liquor Price Update" is sourced from around 200 collection points distributed reasonably across China, including but not limited to designated distributors, independent dealers, major e-commerce platforms, and retail outlets. The raw data reflects actual transaction prices from these points over the past 24 hours, aiming to provide objective, accurate, and traceable market price references for premium liquor brands.
Today's market showed mixed performance, with four products rising and six declining, reflecting clear structural trends within a narrow trading range. Among the gainers, Premium Moutai and Yanghe's Dream Blue M6+ both rose by 5 yuan per bottle, leading the uptick with steady back-to-back gains. Wuliangye's Eighth-Generation Premium Wuliangye increased by 4 yuan per bottle, marking its third consecutive day of growth. Gujing Gongjiu's Gu 20 edged up by 1 yuan per bottle. On the downside, Xijiu Junpin dropped by 14 yuan per bottle, the largest decline. Qinghualang fell by 10 yuan per bottle, while Luzhou Laojiao's 1573 decreased by 7 yuan per bottle. Qinghua Fen 20 and Flying Moutai dipped by 4 yuan and 3 yuan per bottle, respectively. Crystal Jiannanchun saw a modest decline of 2 yuan per bottle.
In industry analysis, a research report from Soochow Securities noted that Kweichow Moutai recently held a distributor conference to discuss 2026 channel strategies, emphasizing adjustments to products and distribution. The company's "volume control policy" aims to alleviate short-term pressure while reducing structural imbalances for mid-term non-standard products. The "15th Five-Year Plan" outlines a proactive yet rational approach to securing market leadership through marketing transformation. Soochow Securities believes Moutai's adjustments are pragmatic, with short-term price adjustments not hindering long-term brand value growth. Drawing parallels to the 2013–2014 liquor cycle, volume stabilization typically precedes price recovery, suggesting investors monitor sales trends for early signs of market bottoming. The firm maintains a "Buy" rating on Kweichow Moutai.
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