Data collected over the past 24 hours for the major Chinese liquor market indicates a significant overall rebound in the average terminal retail prices of key single products on July 5th. If one bottle of each major product were packaged and sold together, the total price today would be 9,920 yuan, a sharp increase of 37 yuan from yesterday. This figure has broken back above the 9,900 yuan threshold, marking the fourth consecutive day of gains and reaching its highest level in 18 days. With the exception of Crystal Jiannanchun, which experienced a slight decline, all other varieties saw price increases or remained flat, demonstrating strong market recovery momentum and an improvement in terminal trading sentiment compared to the previous period.
Today, among the 11 major liquor products, eight rose, one fell, and two were unchanged, with gainers holding a clear advantage. On the upside, Guojiao 1573 and Qinghualang led the gains, each rising by 8 yuan per bottle. The former has now risen for two consecutive days, climbing to the second-highest level in nearly a month, while the latter matched its largest single-day gain in nearly a month, rebounding from the 690 yuan level and once again approaching the 700 yuan mark. Wuliangye Puwu Eighth Generation and Xijiu Junpin both increased by 6 yuan per bottle. The former has reclaimed the 800 yuan level, and the latter reached its highest price in nearly a month. Feitian Moutai rose by 4 yuan per bottle, ending a three-day losing streak and showing a modest recovery from the previous day's near one-month low. Qinghua Fen 20 and Gujing Gongjiu Gu 20 both gained 3 yuan per bottle. The former rose to the second-highest level in nearly a month, while the latter extended its winning streak to four days, continuing to set new highs for the period. Yanghe Dream Blue M6+ saw a minor increase of 1 yuan per bottle, remaining within its secondary high range for the past month. On the downside, Crystal Jiannanchun was the sole decliner, dropping 2 yuan per bottle to match its lowest price in nearly a month. Prices for Premium Moutai and Wuliangye 1618 remained unchanged from the previous period.
The daily data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These points include, but are not limited to, liquor company-authorized distributors, independent distributors, e-commerce platforms, and retail outlets. The raw sampling data consists of actual transacted terminal retail prices handled by each point over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of well-known liquors. With the official i-Moutai platform beginning sales of Feitian Moutai at 1,499 yuan per bottle around New Year's Day (adjusted to 1,539 yuan on March 31st) and Premium Moutai at 2,299 yuan per瓶 starting January 9th (adjusted to 2,359 yuan on May 16th), the gravitational influence of this new sales channel on the average terminal retail prices of these two products is gradually becoming apparent. The daily liquor prices follow a calculation rule weighted by actual transaction volume, and we have incorporated verifiable prices from this channel into the calculations for these two products' terminal retail prices.
Regarding significant news in the liquor industry, an article titled "Moutai is Still That Moutai, Top Capital Casts Votes with Real Money" has drawn attention. The article notes that while the A-share hard-tech sector was active in the first half of 2026, some leading funds were still increasing their positions in Kweichow Moutai Co.,Ltd. (SHA: 600519) against the trend. The Q1 2026 report showed that Honghu Zhiyuan (Shanghai) Private Equity Fund, established with 25 billion yuan each from China Life Insurance and New China Life Insurance, newly entered the top ten shareholders of Kweichow Moutai Co.,Ltd. with 4.0739 million shares, becoming its largest holding. Simultaneously, Liu Gesong's GF Shuangqing Upgrade Mixed Fund at GF Fund and six funds under Mo Haibo at Wanjia Fund also purchased shares of Kweichow Moutai Co.,Ltd.. Renowned investor Duan Yongping has also publicly increased his position in Moutai multiple times this year. After several purchases in January and February, he stated on a social platform in May that he was continuing to buy Moutai. Recently, he commented again on Moutai, saying, "Moutai is still that Moutai, you are still that you." While the hard-tech sector surged ahead, the title of "Stock King" frequently changed hands, and market pessimism towards the liquor sector reached a peak, top-tier capital and leading investors were casting their votes for Moutai with real money.
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