Liquor Price Index June 2nd Release: Premium Moutai Drops 5 Yuan

Deep News06-02

The latest data from the Liquor Price Index for the past 24 hours indicates that the average terminal retail prices for major Chinese baijiu products weakened overall on June 2nd. If one bottle of each major product were packaged and sold together, the total price today would be 9900 yuan, a decrease of 14 yuan from yesterday, barely holding above the 9900 yuan threshold. The market showed significant divergence following a notable rebound the previous day, with overall terminal trading sentiment remaining cautious. Mid-tier products Gujing Gong Jiu Gu 20 and Qinghua Lang saw heavier declines, whereas both had experienced substantial gains yesterday.

Among the 11 major products in the baijiu market today, three rose, six fell, and two remained flat, with losers holding a clear advantage. On the upside, Xijujunpin led the gains, rising 7 yuan per bottle, marking two consecutive days of increases and quickly moving away from its monthly low. Feitian Moutai rose 3 yuan per bottle, successfully defending the 1735 yuan level. Guojiao 1573 increased by 2 yuan per bottle. On the downside, Gujing Gong Jiu Gu 20 and Qinghua Lang led the declines, both falling 6 yuan per bottle. The former remains constrained near its monthly low, while the latter once again fell below the 700 yuan mark. Premium Moutai dropped 5 yuan per bottle. Wuliangye Pu Wu Ba Dai declined by 4 yuan per bottle. Yanghe Mengzhilan M6+ fell 3 yuan per bottle, erasing all of yesterday's gains and dropping back below the 600 yuan level. Shuijing Jiannanchun decreased by 2 yuan per bottle, also giving up yesterday's increase entirely. The prices for Wuliangye 1618 and Qinghua Fen 20 remained unchanged month-on-month, with the latter matching its lowest price record in nearly a month.

The daily data for the Liquor Price Index is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These points include, but are not limited to, designated distributors, independent distributors, e-commerce platforms, and retail outlets. The raw sampling data consists of the actual terminal retail transaction prices processed at each point over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of well-known baijiu products. Following the official iMoutai platform's launch of Feitian Moutai at 1499 yuan per bottle at the start of the year (adjusted to 1539 yuan per bottle on March 31st) and Premium Moutai at 2299 yuan per bottle (adjusted to 2359 yuan per bottle on May 16th), the gravitational influence of this new sales channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices published by the Liquor Price Index follow a calculation rule weighted by actual transaction volume. Prices from this verifiable channel have been incorporated into the calculation of the terminal retail prices for these two products.

In other significant baijiu industry news, Wuliangye recently issued an announcement regarding the initial repurchase of its shares and the progress of the buyback, stating that the first share repurchase was completed on May 29th. This marks the official commencement of the implementation phase for the company's previously disclosed multi-billion-yuan repurchase plan. The announcement indicated that the company repurchased 1.191 million A-shares via centralized bidding, representing 0.03% of the total share capital, with a total payment of approximately 100 million yuan (excluding transaction fees). The repurchase price range was between 82.28 yuan and 85.25 yuan per share. According to the earlier plan, Wuliangye intends to use its own funds to repurchase shares for the purpose of reducing registered capital, with a planned repurchase amount between 8 billion and 10 billion yuan, to be implemented within 12 months from the date of shareholder approval. As of May 31st, the cumulative number of shares repurchased by the company remained consistent with the initial repurchase, still at 1.191 million shares.

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