Stock Track | Oxford Industries Plunges 24.85% in Pre-Market as Company Cuts Full-Year Guidance Amid Soft Holiday Season

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Oxford Industries (OXM) saw its shares plummet 24.85% in pre-market trading after the company slashed its full-year guidance, citing a softer-than-expected holiday season and choosier consumers.

The apparel company, which owns brands like Tommy Bahama, revised its net sales guidance to $1.47 billion-$1.49 billion, down from its previous forecast of $1.48 billion-$1.52 billion. It also lowered its adjusted earnings outlook to $2.20-$2.40 per share, compared to the earlier range of $2.80-$3.20 per share. CEO Tom Chubb attributed the cut to a "highly promotional retail environment" and "tariff-related product gaps."

Investors reacted sharply to the news, reflecting concerns over the company's ability to navigate current market challenges. The stock's decline underscores the broader pressures facing retail and apparel companies as consumer spending patterns shift.

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