The latest data from Sina Finance's "Liquor Price Report" reveals that the average retail prices of China's top 10 premium baijiu products failed to sustain their upward trend on Sunday, showing an overall market correction. If one bottle of each top 10 product were bundled for sale today, the total price would be 9,086 yuan, down 11 yuan from the previous day.
The daily data is collected from approximately 200 nationwide sampling points, including but not limited to designated distributors, independent dealers, major e-commerce platforms, and retail outlets. The pricing reflects actual transaction prices over the past 24 hours, providing objective, traceable market references.
Among the top 10 products, five recorded price increases today. Gujing Gong Jiu 20 rose by 5 yuan per bottle for two consecutive days, demonstrating notable resilience in consumer demand. Qinghua Fen 20 and Crystal Jiannanchun both increased by 2 yuan per bottle, with the former marking four straight days of gains. Feitian Moutai edged up 1 yuan per bottle, while Wuliangye Pu Wu 8th Generation also rose 1 yuan per bottle for three consecutive sessions.
On the decline, Guojiao 1573 dropped sharply by 9 yuan per bottle after yesterday's 10 yuan surge, showing significant volatility. Xijiu Junpin decreased by 5 yuan per bottle, though its 30-day trend indicates relative price stability. Premium Moutai and Yanghe Dream Blue M6+ both fell 3 yuan per bottle, with Qinghualang down 2 yuan.
In industry news, the Guangdong Liquor Association recently disclosed details from Kweichow Moutai's Q4 2025 market symposium in Guangdong province. Dealers expressed confidence in Moutai's development, proposing strategies to enhance consumption frequency, refine marketing scenarios, and develop youth-oriented digital platforms. Marketing plans focus on strengthening social media outreach and integrating promotions with social scenarios, particularly for upcoming Lunar New Year campaigns.
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