Shares of SharkNinja Inc. (SN) surged 5.31% in pre-market trading on Thursday, as investors anticipated a robust earnings report and cheered the company's ambitious holiday marketing campaign featuring global superstar David Beckham.
The maker of popular Ninja-branded kitchen appliances is set to report its fiscal third-quarter results after the market close, with analysts expecting earnings per share of $1.14 on revenue of $1.32 billion. However, preliminary figures released by the company suggest it has exceeded expectations, reporting adjusted EPS of $1.21 and revenue growth of 33.2% to $1.43 billion.
This positive earnings surprise, coupled with the company's strategic marketing push, has fueled investor optimism ahead of the crucial holiday shopping season. SharkNinja unveiled its first-ever global holiday campaign called "Ninja the Holidays," featuring Beckham showcasing how the company's innovative products can help consumers prepare festive meals with ease and convenience.
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