In a pivotal phase of the Greater Bay Area's development, live-streaming e-commerce is emerging as a new engine driving high-quality regional economic growth. Aligning with national strategies to "promote high-quality manufacturing" and "boost domestic and international circulation," Guangdong Yowant Technology Group Co., Ltd. (002291), known as the "first listed live-streaming e-commerce firm," has prioritized the launch of its "Greater Bay Area Live E-Commerce Hub" under its Foshan base initiative.
This project, co-developed with Haixi Media, leverages both parties’ expertise in live commerce, talent management, content marketing, and brand co-creation. It aims to synergize with the Greater Bay Area’s strategic advantages, adopting an innovative "dual-core, dual-drive" model to establish the region’s most influential "live e-commerce and content ecosystem platform," injecting momentum into digital economy and cultural innovation.
**Strategic Move: Anchoring in the Greater Bay Area** Yowant’s expansion into the Greater Bay Area is a calculated step. As China’s most open and economically vibrant region, the area boasts robust manufacturing supply chains and favorable policies, creating fertile ground for live commerce. The company has already built strong regional ties, collaborating with celebrities like Wong Cho-lam, Chen Jiajia, and Shirley Kwok, incubating brands like Domyway and Jianqian, and setting up branches in Hong Kong, Foshan, Hengqin, and Humen to form a "dual-city network."
Industry observers note Yowant’s ambition extends beyond live-streaming hubs—it seeks to reshape the entire "content-production-to-sales" chain. The Greater Bay Area hub will prioritize local products, enhance quality control, and elevate regional supply chains toward branding, supporting manufacturing upgrades.
**Innovative "Dual-Core, Dual-Drive" Model** The hub’s pioneering model integrates Hong Kong and Foshan as dual cores. Hong Kong, backed by Haixi Media’s talent resources, will focus on content creation, celebrity collaborations, and global brand partnerships. Foshan will serve as the operational and supply chain hub, emphasizing logistics, in-house brand incubation, and backend support, ensuring seamless "front-end creativity meets back-end execution."
Two wings—content production and e-commerce monetization—round out the strategy. Content plans include a 50+ celebrity live-streaming matrix, regional variety shows, and revivals of classic TVB dramas to foster cultural resonance. On the commerce side, Yowant will incubate beauty and health food brands (scaling Domyway and Jianqian’s success) while offering end-to-end services like celebrity endorsements and channel sales for domestic brands.
**From Manufacturing to Branding: Fueling Regional Growth** Positioned as a "tech-driven new consumption platform," Yowant is transitioning from traffic monetization to full-service brand management. Analysts highlight the hub’s dual impact: upgrading manufacturing via branding and scalability, while nurturing smart consumer brands and creating jobs in streaming, operations, and supply chains.
Currently, Yowant is advancing dual-base construction in Hong Kong and Foshan, with talent signings and brand partnerships underway. Its "content + branding + sales" model is set to energize the Greater Bay Area’s digital economy, potentially becoming a benchmark for "Made in China" to "Branded in China" transformation.
Comments