Meituan Executive Addresses Concerns Over User Reviews and Data Accuracy on Dianping

Deep News06-24

During a media session at the 10th-anniversary celebration of the Dianping "Must-Eat List," Meituan Vice President and General Manager of the Dianping Business Unit, Tao Xuexuan, responded to industry skepticism regarding the prevalence of overly positive reviews and data inaccuracies on the platform.

She acknowledged that the team has engaged in deep reflection on these issues, questioning whether the prioritization among the three dimensions of review authenticity, comprehensiveness, and richness has been misaligned, and whether there has been a relaxation in the constraints and governance of in-store solicitation of reviews by merchants.

Tao Xuexuan stated that, despite facing intense competition in the market, Meituan resolutely initiated an upgrade to the star-rating system on Dianping last year, emphasizing that this reform was steadfastly advanced even under competitive pressure.

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