On October 10, Kweichow Moutai Co.,Ltd. (600519) issued an official response to market rumors regarding the "dissolution of provincial distributor associations" and the "cessation of funding support for distributor tasting events."
A market staff member from Guizhou Moutai Liquor Sales Company told Sina Finance's "Jiuye Neican" that, in accordance with the requirements for standardized construction and operation of social organizations, the provincial and regional distributor associations and inheritor working departments have currently suspended their daily operations, but this does not affect the normal progress of regular business such as regional market sales and brand implementation.
The staff member also emphasized: "This adjustment is a systematic review and optimization of related operational support mechanisms by Moutai in response to the national requirements for standardized management of social organizations."
In addition, regarding the market rumor that "Moutai has stopped funding support for distributor tasting events," the staff member also told "Jiuye Neican" that Moutai has not ceased its support for channel market activities.
Currently, consumer concepts, scenarios, and methods are undergoing profound changes. In accordance with the "comprehensive consumer-facing" strategic deployment, Moutai's brand promotion and marketing activities will be optimized and adjusted in line with changes on the consumer side, and through more scientific and reasonable channel market support, will better integrate and adapt to consumption scenarios, bringing consumers superior services and experiences.
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