At the 29th Wuliangye 12·18 Consensus, Co-construction, and Sharing Conference held in Yibin today (December 18), Hua Tao, Deputy Party Secretary, Vice Chairman, and General Manager of Wuliangye Yibin Co., Ltd., delivered the "2025 Marketing Work Summary Report."
Hua Tao highlighted that over the past year, Wuliangye has deepened its channel network expansion, further enhancing its distribution capabilities.
In traditional channels, the company optimized operations by adding 474 "Three Stores and One Home" outlets while terminating cooperation with 55 underperforming clients. E-commerce channels saw continued refinement, with supply structure improvements and strategic engagements with seven leading e-commerce platforms. The partnership with JD.com was strengthened, launching 240 instant retail stores.
Emerging channels also gained momentum, as Wuliangye established a direct sales network through corporate clients, generating ¥4.5 billion in revenue. The "Famous Liquor for Famous Enterprises" initiative achieved a 70% sales conversion rate, driving ¥900 million in sales.
Looking ahead to 2026, the company will adjust traditional channels, vigorously cultivate emerging channels, and actively embrace e-commerce. Key measures include: 1. **Terminal Development Focus**: Enhancing dealer incentives, market resource integration, and local group purchase and retail markets. 2. **Strict Channel Supply Management**: Curbing market-disruptive practices, eliminating non-compliant or low-quality sales incentives, and terminating partnerships with merchants undermining market order. 3. **Expanding "Three Stores and One Home" Network**: Adding 80 specialty stores (totaling 1,700), 300 collection stores, and 10 cultural experience stores.
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