Benefiting the people with fireworks and gathering happiness for summer feasts. On the evening of July 23rd, the Yuxiang Happiness Carnival and the Fourth Village BA Basketball Tournament grandly opened at Liuzongyuan Square. Through three major people-benefiting initiatives—sports and culture for shared enjoyment, assistance to farmers and benefits for the people, and civilization nurturing the populace—the event delivered joy to the masses and tangible benefits to residents, continuously brightening the rural livelihood foundation and elevating the people's sense of happiness and fulfillment amid the vibrant atmosphere.
As night gradually fell, lights illuminated Yuxiang. Liuzongyuan Square was ablaze with lights and bustling with people, filled with laughter and a harmonious, lively ambiance. On the performance stage, graceful fan dances and melodious Puju opera excerpts were presented in turns, showcasing the positive and contented spirit of Yuxiang residents. At the lively market, local specialties like fried oil cakes and stir-fried bean jelly were fragrant and authentic. Intangible cultural heritage items such as Yongji wood carvings, traditional paper-cutting, and wheat straw paintings were displayed in abundance. High-quality agricultural products like free-range eggs and handmade sauces were also featured, attracting many visitors to stop and purchase.
Meanwhile, the basketball friendship match was also underway. The players' skilled techniques and seamless teamwork drew cheers from the audience, injecting youthful vitality and athletic passion into the summer countryside. Citizen Wang Aiping said, "I'm very happy today. We came from Yongji to the Yuxiang Happiness Carnival, tasting food with friends, seeing intangible cultural heritage, and taking beautiful photos. It leaves wonderful memories, and we feel truly happy!" Citizen Wang Caijuan added, "These days, Yuxiang is very lively. I came here with my family to stroll around. The performances are wonderful, and there's a half-month basketball tournament. Everyone is welcome to visit Yuxiang. Living here is so joyful!"
A key highlight of this event was the "Willow Charm Nurtures Yuxiang, Safe Life Builds Happiness" Happy Micro-Market Civilized Practice Activity. Centered on themes such as traffic safety promotion, living environment improvement, Liuzongyuan cultural heritage transmission, and rural civility cultivation, the activity carefully designed a series of down-to-earth and fun interactive experiences, including "No Empty Bottles Left Behind," "Happiness Snapshots," "Safe Icebreaking Walk," and "Liuzongyuan Poetry Collection." Yuxiang Town also innovatively introduced a points redemption mechanism, encouraging residents to actively participate in civilized practice activities. By accumulating points through participation and redeeming them for special treats like oil cakes, daily necessities, or happy group photos, the event leveraged the Happiness Carnival platform to promote civilization, safety education, and cultural heritage into thousands of households, spreading civilized values and deepening cultural foundations in a joyful and lively atmosphere.
Student Chang Bo shared, "Today I picked up over 20 bottles and earned 5 points. I can exchange them for either oil cakes or toothbrushes and toothpaste. I think this activity not only protects the environment but also lets me feel the joy of the fruits of labor. It's very meaningful." It is understood that the Yuxiang Happiness Carnival and the Fourth Village BA Basketball Tournament will continue until early August. The event features rich and diverse content, including intangible cultural heritage displays, agricultural product exhibitions and sales, a specialty food market, and the Happy Micro-Market Civilized Practice Activity. It also integrates the National Four Seasons "Village Evening" and a Happiness Market segment, comprehensively showcasing the new rural face of Yuxiang. Starting July 25th, the fourth Village BA Basketball Tournament series will be launched, offering a splendid cultural and sports feast that will bring a colorful and tangible happy summer life to the general public.
Massive information, precise interpretation, all in Sina Finance APP.
Comments