Yunnan Baiyao Group Co.,Ltd. stated during a research visit that its health products business unit will continue to leverage the brand's omnichannel synergy capabilities in future development. In 2025, while maintaining its competitive edge in offline channels, the unit will drive online sales growth of 27% year-over-year through initiatives such as scenario-based marketing, efficacy education and content seeding, and short-video-to-direct-sales conversion strategies.
The unit is expected to focus on key areas including content e-commerce, shelf-based e-commerce, and instant retail to achieve this growth. Moving forward, it plans to implement refined operations by channel and product, closely monitoring incremental channels like instant retail, content e-commerce, and warehouse membership clubs. The strategy will follow a model of bold experimentation and agile iteration to identify new growth avenues. Additionally, through research and development innovation, the unit aims to accelerate the commercialization of products from industry-academia-research platforms, actively fostering new growth drivers.
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