The judiciary has recently issued and finalized judgments in two trademark infringement cases concerning "Atour Planet." The cases involved a complete counterfeit production and sales chain, with total implicated amounts exceeding 11 million yuan. Over 60,000 counterfeit products, including pillows, mattresses, eye masks, and pillowcases bearing the "Atour Planet" brand, were seized on-site. All related individuals involved have faced severe legal penalties.
Investigations revealed that the defendant, Lv, operated as an upstream manufacturer. From October 2023 to March 2025, he rented a factory site in Zhejiang province as a production facility, employing individuals like Lv (another person) as staff. Without authorization from the trademark owner, he privately processed or commissioned the production and sale of "Atour Planet" and "ATOURPLANET" branded goods such as pillows, quilts, and mattresses. Lv alone received over 8 million yuan in payments from downstream buyers. The other Lv was responsible for auxiliary tasks like receiving and dispatching goods.
Concurrently, another counterfeit sales network was in operation. Between 2024 and 2025, Yang conspired with others to process or commission the production of counterfeit "Atour Planet" brand pillows, summer quilts, eye masks, and other products for sale. Yang was responsible for procuring auxiliary materials and trademarks, and overseeing production, with involvement in production valued at over 400,000 yuan. Si was responsible for warehousing and shipping.
On March 20, 2025, law enforcement authorities conducted a coordinated operation, arresting Lv (the employee), Yang, and Si on the same day. The principal offender, Lv (the manufacturer), was subsequently apprehended on April 15.
In late April 2026, the judiciary issued final judgments in the cases. Defendant Lv (the manufacturer) was convicted of the crime of counterfeiting registered trademarks, sentenced to four years of fixed-term imprisonment, fined 800,000 yuan, and ordered to disgorge illegal gains of 800,000 yuan. Defendant Lv (the employee) was convicted of the same crime, sentenced to three years of imprisonment with a four-year probationary period, fined 100,000 yuan, and ordered to disgorge illegal gains of 80,000 yuan. Defendant Yang was convicted of the same crime, sentenced to two years of imprisonment with a two-year probationary period, fined 100,000 yuan, and ordered to disgorge illegal gains of 55,000 yuan. Defendant Si was convicted of the crime of counterfeiting registered trademarks and the crime of selling goods bearing counterfeit registered trademarks, sentenced to two years and nine months of imprisonment with a three-year probationary period, fined 70,000 yuan, and ordered to disgorge illegal gains of 60,000 yuan.
Additionally, the court ordered the relevant infringing parties to pay civil compensation totaling 1.05 million yuan to Atour Planet.
Judging by the amounts involved, prison sentences, and fines, this case represents a significant trademark infringement lawsuit in the home and sleep consumer goods sector in recent years. Legal analysts point out that compared to past cases where some infringements were settled merely with compensation, this ruling involving actual imprisonment sends a clearer signal: judicial authorities are strengthening a "full-chain crackdown" approach against large-scale counterfeit manufacturing and sales. This involves not only holding the sales end accountable but also tracing responsibility back to upstream segments like production, warehousing, and trademark printing. Once trademark infringement scales into industrialized operations, its nature escalates from a civil dispute to a criminal offense. The old perception that "infringement is a way to make quick money" is being rewritten by significantly higher illegal costs.
It is noteworthy that these counterfeit bedding products often enter the market disguised under highly deceptive labels such as "same model," "same source factory," or "leaked from OEM channels." Some consumers mistakenly equate "same source" with "same quality," but the reality is the opposite. According to industry insiders, taking Atour Planet as an example, its genuine products are independently developed from material research to ergonomic design. The authentic brand supply chain also involves stringent environmental standards, production process testing, and a complete quality control system. Counterfeit workshops can most easily mimic appearance and trademarks but cannot replicate the genuine product's quality control systems and health standards.
In response to the judgment, Atour Planet stated that it maintains a "zero-tolerance" stance towards acts infringing on brand intellectual property rights. The brand will continue to collaborate with law enforcement and judicial departments to persistently combat counterfeiting, sales of fake goods, and trademark infringement. The brand also urges consumers to purchase products through official channels, to be wary of marketing terms like "internal channels," "same source factory," or "brand same model," and to avoid falling into consumption traps.
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