On January 23, China Petroleum & Chemical Corporation (Sinopec) launched its comprehensive energy station "Service New Paradigm," with 300 newly developed integrated service complexes debuting in key locations nationwide. These facilities integrate multiple energy replenishment options, vehicle-related services, and home-life functions, representing Sinopec's practical move to adapt to the transformation of the energy structure and changes in travel patterns, accelerating the shift of energy stations from traditional "fuel retail" to "comprehensive service operations." On the same day, the "Beneficial New Year Goods Festival" series of activities was simultaneously launched at Sinopec energy stations across the country.
The "Service New Paradigm" builds upon comprehensive "oil, gas, hydrogen, electricity, and services" by integrating ultra-high-power fast charging, intelligent battery swapping, and distributed photovoltaic facilities. It leverages artificial intelligence and big data technologies to construct a smart operation system and an all-encompassing energy replenishment network. By consolidating resources such as car washing and detailing, precision maintenance, insurance agency services, and vehicle inspections, it creates a full vehicle life-cycle service chain, offering a one-stop "enjoy-upon-entry" experience. Furthermore, it promotes the upgrade of Easy Joy convenience stores into composite commercial spaces, incorporating high-frequency services like coffee, catering, fresh food, and quick shopping, thereby transforming energy stations into easily accessible daily life service hubs.
The "Beneficial New Year Goods Festival" also introduced commemorative fuel cards for the Lunar Bingwu Year and a refreshed Easy Joy coffee brand experience, with the event running until February 28.
Moving forward, Sinopec will utilize its comprehensive energy stations as key service touchpoints, continuously expanding its service ecosystem, strengthening technological empowerment, and driving the transformation of more energy stations into integrated service complexes.
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