Dong-E-E-Jiao's Li Guozheng: Company Has Been Pursuing Youthful Transformation of Traditional Brand in Recent Years

Deep News08-17

Special Coverage: 2025 Sipumed Conference (Health Industry Ecological Conference)

The 18th Sipumed Conference (Health Industry Ecological Conference) was held from August 16-21 in Boao, Hainan, with the theme "Rapid Transformation, Navigating New Cycles - Restructuring Growth Momentum and Industrial Ecosystem Evolution." Li Guozheng, General Manager of Dong-E-E-Jiao Co.,Ltd.'s OTC Business Division, attended and delivered a speech.

Li Guozheng revealed that Dong-E-E-Jiao Co.,Ltd. maintains its commitment to scientific research and innovation. This year, the company established a Qi-Blood Theory Innovation Alliance with major domestic universities and implemented two academician workstations.

According to Li Guozheng, beyond scientific research innovation, Dong-E-E-Jiao Co.,Ltd. also focuses on enhancing brand potential. "We have proposed brand awakening and brand renewal strategies, particularly brand renewal. In recent years, Dong-E-E-Jiao Co.,Ltd. has been consistently pursuing the youthful transformation of this time-honored brand."

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