SA SA INT'L (00178) saw its shares rise more than 6% in late trading. At the time of writing, the stock was up 5.13%, trading at HK$0.82 with a turnover of HK$11.38 million. The movement follows the company's recent release of a positive profit alert for the fiscal year ending March 2026. The group expects its net profit attributable to owners to surge to approximately HK$1.9 billion to HK$2.05 billion. This represents a significant year-on-year increase of 147% to 166% compared to the previous year's HK$770 million. Calculations indicate that the company's profit for the second half of the fiscal year is estimated between HK$1.4 billion and HK$1.55 billion, showing a clear acceleration in profit generation. Notably, the number of SA SA INT'L's physical stores in mainland China has been consistently decreasing since the 2022 fiscal year, when there were 77 stores, and were completely closed by the 2026 fiscal year. Concurrently, the company's online revenue in mainland China for the 2025 fiscal year remained substantial at HK$418 million, accounting for 80.3% of its local sales. This indicates a clear strategic shift towards online channels as the primary focus for its mainland China market operations.
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