G.E.M. Mixes Wuliangye Yibin's New Cocktail in Viral Video

Deep News12-08 14:00

As Chinese liquor brands explore youth-focused strategies, pop diva G.E.M. has taken Wuliangye Yibin's latest product behind the bar.

A viral video shows the singer-songwriter crafting a signature cocktail using Wuliangye Yibin's "Love at First Sight" 29° baijiu. "Every enchanting moment in life hides an unwritten melody. I've blended this heartbeat into a drinkable song," G.E.M. remarked while mixing.

Launched in August, the 29° Wuliangye Yibin · Love at First Sight features G.E.M. as global ambassador. This product marks the brand's strategic push into lower-alcohol offerings, responding to shifting consumer preferences among younger demographics.

A company representative emphasized that the product represents Wuliangye Yibin's breakthrough in youth-oriented, low-ABV liquors. Targeting premium "self-reward" and "quality socializing" occasions, it aligns with Gen Z's indulgence-driven consumption trends while serving as an emotional bridge between the heritage brand and new consumers.

For those curious about the mixology: Combine ice cubes, 100ml coconut water, 15ml blue curaçao, 2ml mint syrup, and 10ml Wuliangye Yibin · Love at First Sight.

The ultimate test? Try it yourself.

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