On December 3, as a key event of the 2025 Boao Forum for Entrepreneurs, the AI Era · "China Brand" Innovation and Integration Development Forum was held in Boao, Hainan. Centered on the theme "Empowering Brands for a Shared Future," the forum brought together representatives from government, industry, academia, and research to explore how AI technology can reshape the foundational logic of brands and drive industrial advancement. Deng Xinghua, Executive Deputy General Manager of the Computer Division at CHINA EAST EDU (00667.HK), was invited to deliver a keynote speech titled "AI Empowering Vocational Education: Crafting a New Paradigm for Skilled Talent Development," sharing practical approaches and achievements in leveraging AI to address vocational education challenges and deepen industry-education integration.
Deng Xinghua highlighted three core challenges in vocational education amid rapid digital economic growth: outdated curricula, difficulties in practical training implementation, and insufficient school-enterprise collaboration. He emphasized that AI technology offers critical solutions to these structural issues. With the 2024 release of the "Guidelines for Comprehensive Standardization in AI Industry" and the "Education Power Construction Plan (2024–2035)," China has established a dual policy framework of "standards + planning," marking the transition of AI-enabled vocational education from isolated experiments to a nationally strategic initiative.
To bridge the gap between curricula and industry needs, CHINA EAST EDU utilizes vast job demand data to create dynamic "occupational competency profiles," enabling monthly curriculum updates. In 2024, the institution introduced cutting-edge modules like HarmonyOS development and AI visual recognition, increasing curriculum-industry alignment by 45% and student skill proficiency by 25% compared to traditional models.
For practical training, the institution adopted a dual-track "virtual simulation + real-world projects" approach, using AI+VR/AR to build highly realistic "digital twin factories" that simulate complex environments such as automotive repair and construction. Collaboration with enterprises like China Communications Construction and PetroChina allows students to engage in end-to-end project workflows. This model reduces per-discipline training costs by 45%, boosts resource utilization by 60%, and shortens post-graduation job adaptation periods by 30%.
To close the "last-mile" gap between talent cultivation and employment, CHINA EAST EDU developed a "co-build, co-educate, co-share" industry-education mechanism. Examples include partnering with Beijing Xianzhi Xianxing Technology to establish an AI talent training base focused on "large models + scenario-based learning," and offering customized classes for companies like JD.com, achieving seamless "enrollment-as-recruitment, graduation-as-employment" transitions.
Looking ahead, Deng revealed plans to equip all campuses with AI training labs within three years, train 1,000 interdisciplinary "AI + specialty" instructors, and build 20 high-level AI talent bases to deepen enterprise collaboration. "We aim to use AI as our brush and craftsmanship as our ink, working with peers to create a new paradigm of 'job-oriented, tech-driven, industry-education-integrated' talent cultivation," he stated, underscoring the goal of fueling China’s manufacturing and digital transformation with skilled talent.
The forum outlined a roadmap for Chinese brands to transition from "manufacturing advantages" to "intelligent value" through AI, with vocational education’s智能化 transformation serving as a cornerstone for industrial advancement.
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