Salesforce.com's stock soared 5.01% during intraday trading on Thursday, marking a significant upward movement for the CRM software provider.
The surge appears to be driven by positive news about artificial intelligence adoption, with a survey showing German small and medium-sized companies have significantly boosted their use of AI over the past year. The survey was conducted together with Salesforce in November 2025 and revealed that 51.2% of polled companies were using or testing AI, up from 33.1% a year earlier, indicating rapid adoption that could benefit Salesforce's AI offerings.
Additionally, Salesforce's movement aligns with broader strength in AI application software shares during the session, as the stock was part of a sector-wide rally that saw multiple companies in the space posting gains.
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