GameStop Stock Surges 9% in Morning Trading.
GameStop's board has approved a 4-for-1 stock split that will make it more affordable for investors.
GameStop Corp's board has approved a four-for-one stock split that will make it more affordable for investors to own shares of the video-game retailer at the center of last year's "meme stock" trading frenzy.
Several major U.S. companies have opted for stock splits over the past two years, including Apple, Tesla and Amazon.com.
A stock split makes shares more affordable for individual investors by lowering the price without affecting the company's valuation.
Shares of GameStop skyrocketed more than 680% in 2021 thanks to retail traders on social media platforms such as Reddit who snapped up heavily shorted stocks in a bid to squeeze out hedge funds betting against them.
"GameStop management knows that they have a 100% retail shareholder base and so, they are catering to them," said Wedbush Securities analyst Michael Pachter.
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