On the third day of the National Day holiday, autumn rain fell steadily and temperatures dropped, yet the festive bustle in Huishan showed no sign of fading. Major shopping malls were packed with crowds, with music festivals, intangible cultural heritage parades, and fun competitions taking turns on stage.
Dining, shopping, and kid-friendly activities were all available in one place, giving residents a place to go on rainy days and offering fresh ways to eat, drink, and have fun, continuously igniting holiday spending vitality.
Shanshan Outlets: A New Landmark Leading in Popularity
As a newly emerged commercial landmark in Huishan, Shanshan Outlets has maintained its leading popularity since opening during the National Day holiday. Immersive performance events combined with generous discount benefits have made it the top choice for residents to shop and check in.
From October 1 to 2, Shanshan Outlets welcomed 300,000 visitors and recorded 30 million yuan in sales. From October 1 to 2, the MeTao Music Live concert heated up the stage, with singers and bands such as Sad Toys, FancyWall, and Liu Keshuai gathering together, igniting the holiday atmosphere with an immersive musical feast. The final performance will take place on October 5, so music lovers should not miss it.
From October 4 to 6, an intangible cultural heritage-style Chinese traditional performance will take over, with the Rongyixing Yingge Dance Team, which has over 500,000 followers online, making a surprise parade appearance. Trendy sports activities such as the Anta Wild Wave Speed Race and the 361° Running Festival featuring a meet-and-greet with Li Zicheng will also add extra energy to the holiday.
Shopping benefits are equally attractive, with promotions running through October 7: discounts starting at 80% off, plus an additional 30% off; Douyin group vouchers including 418 yuan for 500 yuan and 830 yuan for 1,000 yuan; and members can also receive clothing spending coupons. With multiple discounts stacked together, autumn wardrobe upgrades are very cost-effective.
Yueshang Outlets: Diverse Holiday Experiences That Never Repeat
This National Day, Yueshang Outlets offered ever-changing ways to play, with themed performances, concerts, fashion shows, and fun competitions delivering new surprises every day.
On October 1, the themed event “Celebrating the Motherland’s Birthday, Singing Glory, Dancing Across the Vast Land” was successfully held. Singing and dancing paid tribute to the motherland, and the venue was buzzing with people, effectively driving both foot traffic and sales higher that day.
In the middle of the holiday, from October 2 to 6, the fun never stopped. The first Finger-Tip Championship kicked off joyfully, with lighthearted and entertaining finger competitions suitable for participants of all ages, unlocking new leisure fun beyond shopping. At the same time, the Golden Autumn Concert played warmly, with melodious music drifting through the commercial area, filling the shopping trip with poetry and romance. At the end of the holiday, there was an even bigger surprise: the highlight ceremony was set to raffle off an electric vehicle grand prize, bringing the entire National Day holiday to a perfect close.
In the first three days of the holiday, Yueshang Outlets was expected to receive 230,000 customers, up 7% year on year, with revenue exceeding 35 million yuan, up 10% year on year.
Huishan Wanda: One-Stop Dining, Drinking, and Entertainment
Group meals, new clothes, new phones, gold purchases, and family outings with kids, Huishan Wanda arranged it all. On October 1, a romantic balloon rain descended unexpectedly in the North Round Hall, and 10,000 game coins were given away for free, attracting many residents to participate.
On the dining side, benefits were abundant, with multiple popular restaurants offering value double meals for as low as 84.9 yuan, delivering excellent cost performance and becoming a top choice for family gatherings and get-togethers with friends. Clothing stores fully launched autumn and winter new arrivals, with multiple seasonal discounts rolled out at the same time. Digital products and gold consumption were also highly active, with many new phone models released in a concentrated period, major gold brands offering discounts by the gram, and the Huanyou Family First Anniversary Celebration introducing a 9.9 yuan all-day play pass for the naughty castle, offering outstanding value and making it a treasure destination for mothers taking their children out during the holiday.
In the first three days of the holiday, Huishan Wanda was expected to see foot traffic exceeding 160,000 visits, with cumulative revenue of 9.7 million yuan.
Baile Plaza: Both Popularity and Consumption on the Rise
Sports events, circular markets, and super-value group buying. This National Day, Baile Plaza used “diverse activities plus public-benefit perks” to empower both sides, continuously activating the consumer market and gathering massive popularity.
During the National Day holiday, the Baile Plaza circular market opened lively, with all kinds of cultural creative goods, specialty foods, and trendy stalls gathering together, full of bustling market atmosphere. From October 5 to 6, the finals of the “Wuxi Cup” 3-on-3 Basketball League will kick off heatedly at the outdoor plaza, bringing residents a different kind of holiday experience. Public-benefit perks were also launched in a big way, including 66 yuan for 100 yuan dining vouchers and 450 yuan for 500 yuan retail vouchers, greatly lowering the threshold for spending and strongly boosting dining and retail consumption.
In the first three days of the holiday, Baile Plaza was expected to receive over 130,000 customers, with cumulative revenue of 9.78 million yuan.
Sam’s Club Huishan Store: Quality Purchasing Demand Remains Strong
Rainy weather drove up demand for at-home consumption and quality purchasing within the city, and Sam’s Club Huishan Store continued to maintain high popularity. Seasonal gift boxes, fresh baked goods, internet-famous snacks, and household goods were among the hot-selling categories. The checkout area and dining bar area saw a constant flow of people, forming a wave of linked consumption with major commercial districts.
Continuous autumn rain could not stop the abundant holiday bustle in Huishan. Diverse scenes, real benefits, and rich activities allowed everyone to enjoy a fulfilling and happy National Day holiday without traveling far.
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The holiday is almost halfway over. Which commercial district in Huishan have you checked in at? What good items have you bought? Come chat in the comments section.
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