Sina Finance's "Liquor Price Insider" has officially launched, putting the real market prices of well-known baijiu at your fingertips. Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on October 8, the average terminal retail prices of 12 major baijiu products in China's baijiu industry saw two rise, eight fall, and two remain flat, with declining products taking an overwhelming majority and cumulative declines far exceeding gains, leaving the overall price floor under heavy selling pressure.
On the winners' side, Fine Moutai rose 1 yuan to 2,468 yuan, extending a second consecutive gain and once again approaching the 2,470 yuan mark; Crystal Jiannanchun rose 3 yuan to 418 yuan, strengthening again after recent fluctuations and hitting a new 30-day price high.
On the losers' side, Moutai 1935 fell 2 yuan to 686 yuan, resuming a mild decline after stabilizing yesterday; Wuliangye Puwu Eighth Generation fell 3 yuan to 803 yuan, turning lower after holding at 806 yuan for two consecutive days but still staying above the 800 yuan threshold; Qinghua Fen 20 plunged 8 yuan to 407 yuan, abruptly ending a six-day winning streak and retreating notably from a near one-month high; Guojiao 1573 fell 6 yuan to 876 yuan, with momentum clearly weakening after trading flat at a high level yesterday; Yanghe Dream of Blue M6+ fell 6 yuan to 611 yuan, with a five-day losing streak continuing to probe lower and its price center of gravity breaking below its recent trend line; Gujinggong Gu 20 plunged 9 yuan to 544 yuan, ending a three-day winning streak and giving back all of its earlier cumulative gains; Xijiu Junpin fell 7 yuan to 629 yuan, failing to extend yesterday's rebound and hitting a nearly one-month low; Qinghualang tumbled 10 yuan to 688 yuan, the largest decline among today's 12 major products, rapidly probing below 690 yuan.
On the flat side, Feitian Moutai held steady at 1,799 yuan, approaching the 1,800 yuan threshold for a second consecutive day; Wuliangye 1618 remained unchanged at 830 yuan, flat for a second straight day.
The total terminal retail price of today's 12 major products fell sharply, with eight products declining and mid-tier liquor products suffering heavy losses. If one bottle of each of the 12 major products were packaged together for sale, today's total price would be 10,759 yuan, a sharp drop of 47 yuan from yesterday, falling below the 10,800 yuan round-number threshold and hitting an 8-day low.
The daily data of "Liquor Price Insider" comes from approximately 200 collection points reasonably distributed across all major regions nationwide, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The raw sampled data consists of the actual terminal retail transaction prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific, and fully traceable data on the market prices of major baijiu products.
With the official i-Moutai platform launching sales of Feitian Moutai at 1,499 yuan per bottle around New Year's Day (raised to 1,539 yuan per bottle on March 31 and again to 1,639 yuan per bottle on July 18), as well as Fine Moutai at 2,299 yuan per bottle on January 9 (raised to 2,359 yuan per bottle on May 16), this new channel's magnetic influence on the average terminal retail prices of both products is gradually emerging.
The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by real transaction volumes, and we have incorporated quantifiable prices into the calculation of the terminal retail prices of the two liquor products. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete database of distribution outlets for Kweichow Moutai and Wuliangye.]
On important news in the baijiu industry, Shenwan Hongyuan Securities recently released a food and beverage industry research report titled "2026 Mid-Autumn and National Day Channel Feedback: Divergent Demand Performance, Industry Bottom Confirmed," arguing that current baijiu demand continues to show divergence and that industry bottom characteristics are gradually being verified. By brand, during the two holiday periods, Kweichow Moutai's offline sell-through rose 5%-10% year-on-year, distributor payments were in line with schedule, the January-September quota was fully completed, some distributors executed the October quota in advance, Feitian Moutai's wholesale price was about 1,740 yuan, and distributors basically had no inventory; some Wuliangye distributors' payment ratio was about 50%-60%, sell-through was basically flat, Puwu's wholesale price remained around 780 yuan, and distributor inventory was about 10%-15%, down year-on-year; for Guojiao 1573, sell-through of the high-degree product remained under pressure, expected to fall about 20% year-on-year, with a wholesale price of about 830 yuan, while sell-through of low-degree Guojiao was basically flat year-on-year, with a wholesale price of about 630 yuan and inventory of about 1.5-2 months, down year-on-year; Shanxi Fenjiu's sell-through was relatively stable, Qinghua 20's wholesale price was about 350 yuan, and inventory was controlled within 2 months, down year-on-year. In terms of Anhui liquor, feedback from the Hefei region showed that Gujinggong's sell-through grew year-on-year and wholesale prices remained stable year-on-year, with Gu 16 and Gu 5 performing relatively well, while inventory accounted for 40% of the full-year task, a decline. On individual stocks, the research report highlighted Kweichow Moutai, Luzhou Laojiao, and Shanxi Fenjiu. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete database of distribution outlets for Kweichow Moutai and Wuliangye.]
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