An investigation into the cheap gold and silver scams prevalent in live streaming sessions reveals a web of lies and calculated deceit. Against the backdrop of rising gold and silver prices, live streams on social platforms promoting these precious metals have gained significant popularity. Advertisements boast items such as "pure gold worth over 9,000 yuan," 100-gram "pure silver" ingots, and various forms of "hard currency," all accompanied by appraisal certificates and promises of offline verification. These products are offered at less than a tenth of their purported value, marketed as exclusive deals for the "family" of viewers, with the lure that "snagging one is like striking it rich." But what is the actual quality of these supposedly genuine gold and silver items offered as benefits? An inquiry uncovers the tricks hidden behind the "benefit-priced" precious metals in live streams.
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