Kweichow Moutai Announces First Price Increase in Three Years

Deep News03-30

Kweichow Moutai Co.,Ltd. has announced a price adjustment for its signature product. Effective March 31, 2026, the contract price for the Flying Fairy 53% vol 500ml Moutai (2026) will be raised from 1,169 yuan per bottle to 1,269 yuan per bottle. The retail price in the company's direct sales system will also be adjusted from 1,499 yuan per bottle to 1,539 yuan per bottle.

This marks the first price adjustment since November 1, 2023. On that date, the company increased the ex-factory price for the 53% vol Kweichow Moutai (Flying Fairy, Five Star) by an average of approximately 20%, raising it from 969 yuan per bottle to 1,169 yuan per bottle.

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