To effectively address prominent issues in online food delivery such as lack of online visibility, insufficient offline oversight, and incomplete rectification cycles, Xingguo County in Jiangxi Province has adopted a problem-oriented approach. It implements precise measures and closed-loop management, innovatively promoting a "Four Ones" governance model.
This model targets the rectification of illegal and non-compliant activities within the online catering sector, comprehensively standardizing both online and offline business operations. Through solid measures, it safeguards public food safety, earning widespread praise from residents. "Ordering takeout now feels much more secure. Merchant credentials are clear, and the food packaging is properly sealed, making us feel assured while eating," said Ms. Li, a resident of the Feicuicheng residential community in Xingguo County, echoing the sentiments of many.
Today, an increasing number of people in Xingguo County are experiencing the positive changes brought by enhanced online food delivery supervision. This sense of security stems from the local government's precise and efficient implementation of the "Four Ones" governance practices.
Establishing a "Dynamic Regulatory Ledger": Clear Baseline and Traceable Records
Adhering to the principles of "one file per entity, dynamic updates, and full-process traceability," Xingguo County has established a dynamic regulatory ledger for online catering operators. This initiative thoroughly clarifies the operational baseline of the online food delivery businesses within its jurisdiction.
For the 675 online catering merchants registered on three major delivery platforms, exclusive regulatory files have been created for each. These files meticulously record 12 types of core information, including business licenses and food operation permits, achieving a 100% filing rate. Relying on online platform data monitoring and offline on-site verification, dedicated personnel update the ledger information in real-time, with a cumulative total of 154 updates, realizing "clear baseline, understood situation, and accurate dynamics."
Simultaneously, weekly cross-referencing is conducted between the ledger information and the platform merchant data, involving 1,271 data comparisons cumulatively. This process has led to the investigation and handling of 72 non-compliant merchants. The rate of credential disclosure among online merchants has increased from 68% before the rectification to 99%.
"Being able to clearly see the merchant's licenses on the delivery platform makes ordering feel more secure," said Mr. Zhang, a local resident.
Defining a "Responsibility and Risk Checklist": Solid Accountability and Precise Prevention
Focusing on the implementation of food safety responsibilities for online catering, Xingguo County has formulated a dual checklist encompassing both "responsibility and risk." This aims to solidify accountability layer by layer and ensure targeted efforts in rectification.
The county clarified responsibilities for 32 staff members from relevant functional departments, assigning them to specific zones and holding them personally accountable. It reinforced six review obligations for the delivery platforms and issued food safety notification letters to all 675 online merchants, ensuring responsibilities are fulfilled.
Eight types of high-frequency risk points were identified, such as non-standard credential display and unsanitary kitchen conditions, with 23 detailed prevention and control measures outlined. This provides clear direction for supervision and focus for rectification.
The handling procedures for 10 categories of违规行为 were standardized. Cumulatively, 32 merchants received warnings; 3 were suspected of using expired ingredients; 1 case involved a suspected unrectified food safety issue; and 1 platform is under investigation for suspected failure to fulfill legal review obligations. Six complaints were accepted, resulting in cumulative refunds of 204.9 yuan. The volume of food safety complaints and reports related to online catering decreased by 45% month-on-month, with both the case resolution rate and public satisfaction reaching 100%.
"The complaint handling was fast and thorough, truly considering us consumers," praised Mr. Liu, a resident, regarding the efficiency of complaint resolution.
Implementing a "Closed-Loop Rectification Measure Set": Solving Problems and Achieving Tangible Results
Complementing the "one ledger, one checklist" system, Xingguo County established a closed-loop rectification process of "inspection—assignment—rectification—re-inspection—consolidation." This resolutely prevents issues of "inspection without correction or correction without substance."
By combining "online big data screening with offline on-site verification," a cumulative total of 381 merchant inspections were conducted, uncovering 952 various problems. Each problem was assigned a responsible person for rectification, along with specific measures and deadlines.
Three rectification notices were issued to delivery platforms, and 291 were issued to problematic merchants, implementing a system of "rectification within a deadline and management by case closure." All identified problems have been fully rectified, achieving a 100% rectification rate.
A "look-back" re-inspection mechanism was established, conducting cumulative re-inspections on 381 merchant occasions. Three typical违规案例 were publicly exposed in the first batch to guide merchants in self-inspection and self-correction.
"The hygiene of delivered meals has improved significantly. I no longer have to worry about whether the kitchen is clean," said Ms. Wang, an office worker who frequently orders takeout.
Setting Up "Exemplary Pilot Sites": Leading by Example for Overall Improvement
Adhering to the principle of "pilot first, practical and effective," Xingguo County selected 10 merchants with good foundational conditions and诚信经营 in the urban core commercial district as exemplary pilot sites. These sites received one-on-one guidance for improvement based on standards including "standardized ledgers, tidy kitchens, complete food seals, and transparent kitchens," creating visible, learnable, and replicable grassroots models.
Two sessions were organized for online merchants in the jurisdiction to observe and learn in batches, covering over 200 merchant occasions. Low-cost, easily implementable standardized practices were promoted, encouraging 160 merchants to upgrade their kitchen cleanliness. The kitchen standardization rate increased from 52% to 88%, and the usage rate of food safety seals rose from 21% to 63%.
Thirty delivery riders were appointed as social supervisors, receiving seven feedback leads from riders, all of which were followed up with on-site verification and handling.
"Now the food delivery seals are complete, so I no longer worry about the meals being contaminated during delivery," said Ms. Chen, a resident. Her positive feedback serves as the best affirmation of Xingguo County's online catering supervision efforts.
Today, through the "Four Ones" governance model, Xingguo County continues to strengthen the food safety防线 for online catering. Both online and offline business operations are becoming increasingly standardized, steadily enhancing the public's sense of gain, happiness, and security.
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