With the sustained growth of the internet advertising industry, platforms possessing scale capabilities and technological accumulation are becoming crucial choices for advertisers' medium to long-term budget allocation. Recently, BIGO Ads, the programmatic advertising platform under JOYY Inc. (JOYY.US), has garnered authoritative endorsements from the globally leading attribution platform Singular and the global ad traffic monitoring firm Pixalate, progressively establishing its advantageous position in the field of precision customer acquisition.
As a world-leading marketing data analytics and third-party attribution analysis platform, Singular has long been regarded by advertisers and developers as a vital reference for evaluating the performance of customer acquisition channels. Its data sample covers billions of dollars in advertising spend and trillions of ad impressions, holding high credibility within the industry. In Singular's recently released "Q3 2025 Ad Network Performance Report – Advertiser Growth" rankings, BIGO Ads delivered a standout performance, securing the 9th position overall and ranking 7th on the Android platform.
In key regions such as the United States and Europe, advertisers across sectors including casual gaming, utilities, broad entertainment, e-commerce, and Web3 are consistently increasing their budget allocations on BIGO Ads. Leveraging its AI-driven optimization capabilities, multi-regional traffic supply, and localized campaign support, BIGO Ads is further expanding its base of advertiser partnerships.
Industry experts suggest that Singular's rankings provide a market-level perspective based on advertiser growth. BIGO Ads' position on this list indicates its rising recognition and acceptance among the advertiser community.
While achieving scale and market recognition, BIGO Ads is also continuously strengthening its capabilities in traffic quality governance within the app ecosystem. Recently, BIGO Ads announced a deepened collaboration with Pixalate, a globally leading advertising traffic monitoring organization, to provide advertisers with a more reliable advertising environment and support developers in building healthier, more efficient In-App Advertising (IAA) monetization systems.
It is widely believed within the industry that BIGO Ads' ongoing advancement of its Traffic Quality Enhancement Program will significantly boost advertiser confidence in the campaign environment. For BIGO Ads, this enhances the overall appeal of its advertising inventory in terms of campaign stability and predictable performance outcomes.
This initiative not only helps elevate BIGO Ads' priority as a channel in the eyes of advertisers but also lays a solid foundation for the sustainability of its business model.
From the validation provided by Singular's industry rankings to the partnership with Pixalate, a comprehensive view suggests that BIGO Ads, as a key growth driver for JOYY Inc., is steadily consolidating its market position as a preferred channel for precision customer acquisition. Amid the global trend of advertisers increasingly prioritizing high-quality traffic, BIGO Ads' market share is anticipated to be further solidified, with its revenue scale and profitability expected to see additional gains.
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