SA SA International Holdings Limited has announced its financial results for the first quarter of the 2026/27 fiscal year.
The group maintained its positive momentum from the previous fiscal year, achieving total revenue of HK$1.179 billion for the quarter, representing a year-on-year increase of 22.9% and a continued improvement in profitability.
Offline business growth was robust, with total offline sales reaching HK$992 million, a 29.3% increase compared to the same period last year. Notably, offline sales in Hong Kong and Macau surged by 31.0% year-on-year.
By leading beauty trends, introducing popular brands, and implementing omnichannel promotional strategies, the company drove comprehensive growth across various metrics in Hong Kong and Macau. This includes offline sales, same-store sales, average transaction value, total number of transactions, and the number of items per transaction. Same-store sales, in particular, saw a significant year-on-year rise of 30.1%.
Southeast Asian offline sales grew by 15.1% year-on-year. When measured in local currency, this segment also recorded positive year-on-year growth.
As of June 30, 2026, the group operated a total of 160 offline stores.
The group plans to open six to seven new stores in Hong Kong during the first half of the current fiscal year to meet consumer demand.
Total online sales for the group were HK$187 million, a year-on-year decrease of 2.9%. This decline was primarily due to a strategic reduction in bulk, lower-margin B2B orders to allocate inventory for higher-margin and growing offline retail and B2C online orders. Despite this, the profitability of the online business continues to improve.
As of June 30, 2026, the group operated a total of 160 stores. Among these, 87 are located in Hong Kong and Macau. This includes the flagship beauty store at Mong Kok's Man Wah Commercial Centre, which expanded operations in May 2026 with a total area of 12,000 square feet, and a new branch that opened in June 2026 at Tsim Sha Tsui's Pacific Tower.
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