A paper product factory owner in Baoding, Hebei, was surprised to experience a surge in orders just four days after opening a store on JD.com. In March of this year, Rouzhijia Paper Products Store launched on JD.com and participated in bidding for tissue paper products through the JD Index Trading platform. Within four days, 58,000 orders flooded in, with GMV exceeding 600,000 yuan, and the related product quickly entered the top five in weekly sales within its industry.
Similarly, Yibao Paper Products & Wet Wipes Store opened in early February this year, joined JD Index Trading in March, and saw orders skyrocket to 140,000 within four days. GMV surpassed 1.1 million yuan, attracting over 90,000 new customers. Both merchants stated that JD Index Trading is an extremely efficient channel for customer acquisition, sales, and inventory reduction.
JD Index Trading is JD.com's pioneering sales model that enables dynamic, intelligent bidding across all product categories. Driven by technology and supported by JD's super supply chain, the model features merchants making dynamic bids based on demand and customers bargaining online, alongside an intelligent and precise subsidy mechanism. This ensures product quality and filters for the "best price," helping merchants achieve rapid sales breakthroughs.
Additionally, the platform displays a "180-day price curve" on the front end, tracking the actual transaction prices of products over time, aiming to establish an industry-wide "price barometer." Under the JD Index Trading model, merchants do not need to invest in traffic or complex operations; they simply provide products and set prices to generate orders. All orders contribute to the store's ranking weight, significantly shortening the time to achieve a sales breakthrough and saving costs for future store operations.
Platform data shows that after joining JD Index Trading, the average order volume for new stores is 37 times higher than that of typical new merchants on the platform. The time required for new merchants to progress from a cold start to a sales breakthrough and store level upgrade is shortened by 78% compared to the standard store opening process.
Recently, JD.com officially announced a comprehensive upgrade of its Index Trading platform. In terms of product categories, it has expanded from advantageous categories like gold, electronics, and liquor to encompass daily necessities such as food, fresh produce, and home goods. On the supply side, it has extended from branded goods to include high-quality factory-direct products from industrial clusters, sourced directly from original manufacturers and quality OEMs offering low-priced, high-quality items. Regarding pricing, by 2026, JD.com will increase support for five key categories—gold, alcohol, 3C appliances, fresh food, and home goods—and raise subsidies across all categories by an additional 30%.
A relevant JD Index Trading负责人 stated that order volume from the beginning of 2026 has already surpassed six times the total orders for the entire previous year. By the end of 2026, the platform's annual order volume is projected to achieve 50-fold growth.
As a key component of JD.com's low-price strategy, JD Index Trading will aggregate high-value products from various merchants, including JD Retail, POP vendors, instant delivery services, and global sourcing, through its innovative model. These products will be centrally recommended to JD.com's over 700 million annual active users. Users can search for "指数" (index) to access the Index Trading page.
The low prices are backed by quality assurance. The pricing advantage of JD Index Trading is built on three core capabilities: precise product selection by JD's purchasing and sales teams, the supply of low-cost, high-quality goods from JD's super supply chain, and AI-driven intelligent pricing with accurate subsidies. All merchants must pass qualification reviews, supplemented by quality control mechanisms such as deposits, item-by-item authentication, and a "fake one, compensate four" policy, strictly ensuring product quality.
From high-ticket items like Moutai and Apple phones to everyday essentials like 9.9 yuan toilet paper and trash bags, JD Index Trading is forging a new path that combines both quality and low prices, opening up growth opportunities for more small and medium-sized merchants.
Comments