Volvo Reveals New Materials for Its Leather-Free Cars

Bloomberg2021-09-23

Fashion houses such as Stella McCartney and Victoria Beckham have long eschewed animal products in their wares, while automakers including Audi, BMW, Land Rover, and Tesla offer leather-free and ...

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Comments

FlareSpark
2021-09-24
FlareSpark
Another marketing ploy. It doesn’t help the animal at all
Troedas
2021-09-23
Troedas
Sure
Boonboonboii
2021-09-23
Boonboonboii
Sick insights
Ansonteck
2021-09-23
Ansonteck
Like pls

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Electric truckmaker Rivian currently offers only vegan “leather” seats in itsR1T pickup, with no option for leather seating or trim.\nThe shift at Volvo will begin next year with the C40 Recharge, a plug-in electric SUV with a 200-plus mile driving range. It will continue until 2030, when Volvo’s by then all-electric lineup will have entirely phased out leather products. This is a decision driven as much by reading and predicting market trends as from concern for the ethical treatment of animals, Volvo executives tell Bloomberg Pursuits during a private video interview announcing these changes.\n\"The rooms in Swedish houses are usually characterized by a cosy and warm feeling, and we tried to recreate this feeling using wool,” says Rekha Meena, Volvo’s senior design manager of color and material, of the C40 SUV’s wool textile upholstery.Source: Volvo\n“We see our customer’s expectations are changing,” says Robin Page, the head of design for Volvo Cars. “They are changing their habits in fashion and products they are buying. They want to know more about the materials and where they are sourced from and where they come from, and people are much more aware of climate change and the effects on the planet.”\nAccording to a report from Infinium Global Research quoted by Stuart Templar, Volvo’s director of global sustainability, the vegan leather market is expected to reach €73 billion ($85 billion)in value by 2025. By that time, a quarter of the materials in Volvo’s new cars will consist of recycled and bio-based content, says Page, and all of its immediate suppliers, including material suppliers, will use 100% renewable energy.\n“Consumers are increasingly focused not just on the end product but how it is produced,” adds Templar, “and that includes responsible sourcing.”\nVolvo will introduce a new wool-blend option, made from certified suppliers, as the company looks to ensure full traceability and animal welfare in its materials supply chain. It will also offer Microtech, a suede-like textile made from recycled polyester, as well as components made from sustainably sourced flax and linen.\n“There are premium alternatives to leather,” Page says. Previously, consumers viewed anything that isn’t leather as inferior; now that they understand more about climate change, they are changing their minds. Livestock, he says, is estimated to be responsible for around 14% of global greenhouse gas emissions from human activity, with the majority coming from cattle farming. “Our ultimate aim is to get recycled natural materials, because that is the full sustainability part.”\nNordico, another new, non-leather material Volvo will be using, consists of textiles made from recycled material such as plastic (PET) bottles, wood remnants from sustainable forests in Sweden and Finland, and corks recycled from the wine industry.\nThe leather-free interior of the new Volvo C40 Recharge SUV.Source: Volvo\nThe announcement comes amid what Volvo has called “really annoying” challenges in obtaining computer chips. In July, Volvo agreed to take control of its China ventures from parent Geely Automobile Holdings Ltd., potentially boosting its valuation ahead of a planned share sale.\nVolvo could earn a valuation of roughly $20 billion, with a listing expected by the end of September. Even if dwarfed by the estimated $80 billion initial public offering expected for electric pickup truck startup Rivian, Volvo’s would be among the biggest IPOs in Europe in 2021.","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":863440910,"gmtCreate":1632417655430,"gmtModify":1676530778478,"author":{"id":"3584955097359320","authorId":"3584955097359320","name":"FlareSpark","avatar":"https://static.tigerbbs.com/38942f5d417a8d645800903b08402b4e","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3584955097359320","authorIdStr":"3584955097359320"},"htmlText":"Another marketing ploy.&nbsp;It doesn’t help the&nbsp;animal at all","listText":"Another marketing ploy.&nbsp;It doesn’t help the&nbsp;animal at all","text":"Another marketing ploy. It doesn’t help the animal at all","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/863440910","repostId":1127680936,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":863638904,"gmtCreate":1632383166108,"gmtModify":1676530768878,"author":{"id":"3559088164596385","authorId":"3559088164596385","name":"Troedas","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3559088164596385","authorIdStr":"3559088164596385"},"htmlText":"Sure","listText":"Sure","text":"Sure","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/863638904","repostId":1127680936,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":863694339,"gmtCreate":1632382671621,"gmtModify":1676530768740,"author":{"id":"3577068050512360","authorId":"3577068050512360","name":"Boonboonboii","avatar":"https://static.tigerbbs.com/9000763bcb5f2707b713d81d4695caf2","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3577068050512360","authorIdStr":"3577068050512360"},"htmlText":"Sick insights&nbsp;","listText":"Sick insights&nbsp;","text":"Sick insights","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/863694339","repostId":1127680936,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":863695502,"gmtCreate":1632382631606,"gmtModify":1676530768732,"author":{"id":"3583811997319940","authorId":"3583811997319940","name":"Ansonteck","avatar":"https://static.tigerbbs.com/dc6ff1362b23a6a88bd3772087aab417","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3583811997319940","authorIdStr":"3583811997319940"},"htmlText":"Like pls","listText":"Like pls","text":"Like pls","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/863695502","repostId":1127680936,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":14,"commentSize":4,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.2","shortVersion":"4.29.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1127680936"}