Stock Track | POP MART Soars 5.03% Intraday on Crybaby Exhibition Success and Heytea Collaboration

Stock Track12-22 14:52

POP MART (09992) saw its stock price surge by 5.03% during intraday trading on Monday, driven by positive developments in its IP monetization strategy.

The company recently hosted its Crybaby exhibition in Shanghai, featuring tiered ticketing and limited-edition merchandise. The event is expected to boost direct revenue and amplify brand visibility through social media engagement, extending the lifecycle of its popular IP.

Additionally, POP MART announced a collaboration with Heytea, leveraging its Starry Character IP. The partnership includes custom-designed merchandise, co-branded beverages, and themed store installations across over 100 Heytea stores globally. This move is anticipated to further diversify POP MART's revenue streams and enhance its market presence.

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