Guided by the Industrial and Information Technology Bureau of Zhenping County, Nanyang City, Kuaishou E-commerce hosted the launch ceremony and matchmaking event for "Harvest China - Nanyang Station" in Zhenping County. The event brought together over a hundred local merchants and Kuaishou influencers to conduct product selection, business negotiations, and follow-up live-streaming traceability collaborations centered on the Nanyang jewelry and jade industry belt.
Nanyang is a significant jade industry cluster in China, with its locally sourced Dushan jade ranking among the country's four most famous jade types. Shifosi Town in Zhenping County is also a major national hub for jade carving, processing, and trading. In recent years, Nanyang's jewelry and jade sector has grown steadily on Kuaishou E-commerce, with merchant category sales ranking among the top of the platform's jewelry industry belts. In 2024 and 2025, Kuaishou E-commerce conducted merchant recruitment and training activities in the region, further strengthening connections between industry belt businesses and platform influencers.
This year, Kuaishou E-commerce has continued to advance its annual marketing initiative, "Harvest China", by diving deep into key sourcing regions and industry belts. Through local government support, platform influencer resources, merchant-influencer matchmaking, and traceability live-streams, the initiative helps regional specialty products expand their online sales channels. Starting in the third quarter, "Harvest China" has extended to city stations, consistently expanding into local specialty industry belts. As a key stop in the city station series, the Nanyang station will focus on the jewelry and jade sector.
As the lead influencer of "Harvest China - Nanyang Station", live-streamer Fei Yiyi noted on site that jewelry and jade is a category that particularly demands trust-building and clear communication of product value. Delving into the industry belt allows influencers to gain a more direct understanding of products, craftsmanship, and upstream supply. "I hope that through this traceability visit to Nanyang, we can bring more distinctive, high-quality jewelry and jade products to our live-streams, allowing more consumers to see Nanyang's fine jade."
During September, Kuaishou E-commerce plans to collaborate with top influencers and local merchants to carry out merchant recruitment and training, product selection matchmaking, traceability live-streams, and content marketing activities. It will also organize Kuaishou E-commerce influencers to participate in live-selling jewelry and jade from Nanyang, further boosting the industry belt's online operations and market visibility.
Following the launch ceremony, participating influencers and local merchants will engage in face-to-face product selection and cooperation discussions. Through centralized offline matchmaking and subsequent online traceability live-streams, Kuaishou E-commerce aims to help more Nanyang jewelry and jade merchants connect with platform influencers and consumers, giving the regional specialty industry broader market reach.
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