From May 28 to 31, the Third World Intelligence Industry Expo was officially held in Tianjin. KE Holdings Inc. (02423) presented a comprehensive display of cutting-edge technological achievements covering the entire residential service process, including smart property search, immersive home viewing, and intelligent home renovation. Leveraging advanced technologies such as artificial intelligence, 3D spatial rendering, MR spatial computing, and big data, the company showcased innovative practices in the digital and intelligent transformation of the residential industry, aiming to help build a safe, efficient, and intelligent residential service ecosystem.
Empowering Real Estate Transactions with Digital Intelligence to Create a Full-Process Immersive Smart Property Search Experience
Addressing industry pain points such as complex traditional property search information, inefficient demand matching, high offline viewing costs, and vague spatial perception of pre-sale properties, KE Holdings showcased technological products including Pudding AI, City Selection, and MR Home Viewing. Driven by technology, these solutions enable a comprehensive upgrade from passive property viewing to intelligent matching, and from flat images and text-based viewing to immersive blended reality experiences.
Pudding AI utilizes deep AI reasoning models and vast amounts of authentic property data on the platform to accurately understand users' vague and fragmented property search needs. It automatically matches properties based on multiple dimensions such as layout, location, budget, and amenities, significantly reducing users' decision-making cycles and providing lightweight, efficient, and precise smart property search services.
To address challenges such as difficulty in filtering property information and weak perception of neighborhood amenities, KE Holdings' City Selection leverages big data and AI technology to create a 3D map AI customer tool for the new media era. It supports cross-city one-click property searches and intelligent filtering of surrounding amenities such as education, transportation, and commercial facilities. Combined with features like aerial views, VR showrooms, and lighting simulations for floor plans, users can virtually explore entire neighborhoods and intuitively perceive natural lighting and spatial layouts without leaving their homes, enabling immersive cloud-based property selection. This effectively reduces the frequency of ineffective offline viewings and significantly improves the efficiency of property selection and viewing.
KE Holdings' self-developed MR Home Viewing system utilizes proprietary 3DGS rendering pipelines and high-fidelity spatial presentation capabilities to bring real showrooms, renovation cases, and pre-sale property layouts into MR headsets. This allows users to immerse themselves in different layouts, styles, and renovation options within limited exhibition or store spaces, upgrading the experience from "viewing images and listening to explanations" to "walking in and experiencing firsthand." This helps users make more informed home purchase decisions.
Technology Integrated Throughout the Home Renovation Process to Reshape Service Standards
In the home renovation service sector, KE Holdings simultaneously showcased digital solutions such as Smart Design+ (BIM), Smart Exhibition Halls, and Smart Construction Sites. These integrate intelligent technology into the entire home renovation process, from design and solution presentation to on-site construction and final inspection, directly addressing pain points in traditional home renovation design, construction, and delivery. This promotes the transition of home renovation industry management toward digital, visual, and standardized practices.
During the construction phase, common concerns include lack of time for supervision, uncertainty about the renovation quality, and difficulty in accurately assessing outcomes. KE Holdings' self-developed visual management system for smart construction sites in the home renovation industry leverages AI technology and 360° panoramic cameras to make the renovation process online, visual, and transparent, redefining the service model and homeowner experience in the traditional home renovation sector.
Additionally, by utilizing the industry's first wearable smart product equipped with an AI large model and a digitalized inspection tool, the system can simultaneously record real-time data in 720° panoramic views and provide structured, data-driven inspection reports. This effectively ensures construction site safety, leading to noticeable reductions in project delays and safety incidents after implementation.
Furthermore, at this expo, KE Holdings also showcased three major business segments: Beike Home, KE Holdings Rental, and Ruishi VR, completing the digital layout across all residential service scenarios. Among these, Beike Home, as a data-driven residential development service platform under KE Holdings, adheres to the C2M core philosophy and leverages big data and AI technology to provide one-stop solutions for partners across the entire real estate development chain. It helps create "good homes" that meet customer needs and enhances operational certainty.
KE Holdings Rental has established a comprehensive rental service system covering personal rentals, hassle-free rentals, self-operated apartments, and brand-partnered apartments. It continues to expand the supply of high-quality long-term rental properties, contributing to a healthy rental ecosystem.
Ruishi VR relies on self-developed spatial AI algorithms and 3D reconstruction technology to create comprehensive digital spatial solutions, empowering digital transformation across multiple industries. Its business spans over 70 countries globally, serving more than 5,000 brands, and it promotes industry intelligent upgrading through spatial digital technology.
By participating in the World Intelligence Industry Expo, KE Holdings fully demonstrated its digital layout across the entire residential service chain. Moving forward, the company will continue to deepen its technological research and development in the residential industry, driving quality and efficiency improvements in residential services through technological innovation. It aims to provide consumers with safer, more efficient, and smarter residential services, contributing to the high-quality intelligent upgrading of China's residential industry.
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