Data collected over the past 24 hours indicates that the average retail prices for ten major Chinese baijiu products showed a mixed performance on February 19th. If one bottle of each of these ten products were bundled together, the total price today would be 9,226 yuan, unchanged from the previous day, maintaining the highest level recorded since 2026. After reaching a new annual peak, the market has entered a phase of consolidation at elevated levels, with buying and selling pressures relatively balanced.
The market displayed a balanced split today, with five products rising and five declining. Among the gainers, Fenjiu Blue and White 20 stood out, with its price increasing significantly by 10 yuan per bottle, breaking through the 400-yuan mark to set a one-month high. Jiannanchun Crystal saw its price rise by 7 yuan per bottle compared to the previous period, climbing back above 415 yuan after several days. Wuliangye普五八代 increased by 5 yuan per bottle, showing steady growth. Xijiu Junpin and Qinghualang both saw modest increases of 1 yuan per bottle, continuing their gentle upward trends. Among the decliners, Moutai精品 led the retreat, falling by 8 yuan per bottle compared to the previous period. Guojiao 1573 dropped by 7 yuan per bottle, ending its previous consecutive upward trend. Feitian Moutai decreased by 4 yuan per bottle, Gujinggong Gu 20 fell by 3 yuan per bottle, and Yanghe Dream Blue M6+ experienced a slight decline of 2 yuan per bottle. Market analysis suggests that previously strong performers are undergoing a brief pause, while some sub-premium products are taking over the lead in gains, keeping the overall price center stable.
The daily data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These points include, but are not limited to, designated distributors, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual final retail transaction prices from these points over the past 24 hours, aiming to provide objective, authentic, scientific, and fully traceable data on the market prices of renowned baijiu products for the public. Since the official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle around New Year's Day and Moutai精品 at 2,299 yuan per bottle starting January 9th, the gravitational influence of this new sales channel on the average retail prices of these two products has gradually become apparent. The daily liquor prices follow a calculation rule weighted by actual transaction volume, and quantifiable prices from this platform are being progressively incorporated into the calculation of the final retail prices for Feitian Moutai and Moutai精品.
In other significant news for the baijiu industry, statistics show that in the first three quarters of 2025, the total net cash flow from operating activities for A-share listed companies (excluding the banking and non-bank financial sectors) was 3.61 trillion yuan, an increase of 16.98% compared to the same period last year. This indicates a significant enhancement in the cash acquisition ability of A-share listed companies. Among these, companies in four industries reported positive free cash flow, including the food and beverage sector (which contains the baijiu industry), as well as real estate, agriculture, forestry, animal husbandry, fishery, and non-ferrous metals. Companies in the food and beverage sector had the highest free cash flow, reflecting a notable improvement in consumer sentiment. Excluding ST stocks, 18 companies had free cash flow exceeding 10 billion yuan. China National Offshore Oil Corporation (CNOOC), Kweichow Moutai Co.,Ltd., and Zijin Mining Group ranked in the top three, with amounts of 70.695 billion yuan, 42.479 billion yuan, and 31.738 billion yuan, respectively.
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