Under the coordinated efforts of the Yongkang Municipal Bureau of Commerce, a series of specialized and targeted business support activities have been conducted in recent days. These initiatives focus on core needs such as brand globalization, wealth management, and operational development, precisely addressing enterprise pain points to fully bolster the stable and high-quality growth of Yongkang's hardware industry.
As more local hardware companies expand into overseas markets, they commonly face challenges like difficulty in vetting service providers, non-standardized contracts, high operational costs, and a lack of inspection criteria. On August 5, the "Create Hardware, Worry-Free Support" series event, featuring a diagnostic session for brand globalization in the Yongkang industrial belt, was held at the Municipal E-Commerce Public Service Center. This event aimed to empower local export-oriented companies and reduce their risks. Targeting the pain points of going global, the session invited a seasoned overseas social media operations expert to provide training on vetting service providers, contract compliance, project acceptance, and risk mitigation. The expert also analyzed overseas customer acquisition opportunities, procurement decision-making logic, common pitfalls, and real cost structures, using case studies to guide companies in selecting partners, controlling costs, and standardizing operations.
Jin Xinkang, Vice President of the Jinhua Chamber of Commerce with years of experience in Nigeria, also shared his practical insights, offering valuable guidance for local companies exploring emerging markets. On the same day, Alibaba International Station's Jinhua Special Zone held an "AI Evolution, Peak Growth" session for the September sourcing festival, with over 260 local foreign trade representatives attending. The event focused on AI application skills for hardware categories to help companies secure overseas orders.
While supporting companies in going global, the city also emphasizes improving internal management efficiency. On August 6, the "Jinhui Gathering, Wealth Together" salon event, organized by the Jinhua branch of China Merchants Bank, was held in Yongkang, with over ten local companies participating. Jin Chenchen, Director of the E-Commerce Center at the Municipal Bureau of Commerce, presented the city's e-commerce support policies, covering subsidies for platform operations, warehousing rent, cross-border independent sites, overseas warehouses, international exhibitions, and export credit insurance. She detailed the application process to help companies leverage these benefits, reduce costs, and improve efficiency. The bank team also shared insights on wealth management and fund optimization, guiding companies in standardizing financial operations, managing risks, and achieving steady asset growth.
To institutionalize business support, the Bureau of Commerce has launched the "Wednesday E-Commerce Special Tour" service brand. This program features regular weekly tours to various towns and districts to promote trade policies and provide industrial training. Companies interested in participating can register with their local town or district economic development office. The August schedule for the "Wednesday E-Commerce Special Tour" is as follows: August 12 at the High-Tech Industrial Park, August 19 at Dongcheng Street, and August 26 at Xicheng Street.
Additionally, the city has rolled out the "Action Plan for Growing Start-up E-Commerce Companies" as part of the "Create Hardware, Worry-Free Support" service system. Targeting e-commerce startups and entrepreneurs operating for less than two years, the plan offers a "plug-and-play, full support" approach, covering registration, product selection, logistics, finance, and policy applications. It also integrates housing support: the headquarters provides free office space (up to 100 sqm for the first year) for start-ups founded by college graduates with a bachelor's degree within two years of graduation; the industrial investment group offers a "first three months rent-free, next three months half-price" policy for office and production warehousing; and the city construction group provides discounts on apartment rentals and waives property management fees for the first year for e-commerce talent. This addresses key challenges like start-up difficulties, operational issues, financing hurdles, and infrastructure gaps.
Throughout August, the Bureau of Commerce will also host a series of "Create Hardware, Worry-Free Support" events, including e-commerce platform practices, AI cross-border digital seminars, and foreign trade talent matchmaking sessions, open to e-commerce companies and young entrepreneurs. These include:
1. AI Marketing Master: September Sourcing Festival Traffic Acquisition Tips - August 11, 9:00-17:00, at Yongkang Ziwei Garden Hotel, 3rd Floor, Jiangnan Hall. This session covers traffic operations for the September sourcing festival, focusing on AI-driven system building, platform traffic acquisition methods, store operation improvement paths, and real cases to help companies master festival traffic strategies.
2. AI Marketing Master: Brand Advertising Marketing Tips - August 12, 9:00-17:00, at Yongkang Headquarters Center, Jinmao Building, 29th Floor, Alibaba Peach Blossom Island. This event explores AI-driven brand growth, covering AI digital human applications, ad optimization, and full-marketing strategy implementation, providing complete brand growth plans to help businesses enhance their marketing efficiency.
3. Douyin E-Commerce Fitness Equipment Industry Salon (Yongkang Station) - August 12, 14:00-17:00, at Yongkang E-Commerce Public Service Center Training Room (Headquarters Center, Jinyun Building, 2nd Floor). This session includes insights into the Douyin e-commerce fitness equipment industry, Q3 new merchant incentive policies, and operational methodologies for product cards and short videos, alongside service provider sharing and merchant experience exchange.
4. Douyin Official Daily Necessities Merchant Salon (Yongkang Station) - August 14, 14:00-17:00, at Yongkang E-Commerce Public Service Center Roadshow Hall (Headquarters Center, Jinyun Building, 2nd Floor). This event interprets 2026 development trends for cookware and cups, analyzes viral content strategies for business growth, shares AI digital human and KOC-driven brand growth approaches, and includes Q&A sessions with platform staff.
5. AI Cross-Border Exchange (Hangzhou · Yongkang) - August 15, 13:30-17:00, at Yongkang E-Commerce Public Service Center Roadshow Hall (Headquarters Center, Jinyun Building, 2nd Floor). This session invites technical experts from the Chinese Academy of Sciences, Alibaba, and Ant Group to discuss AI technology, big data, and cross-border e-commerce integration, exploring digital transformation paths for enterprises.
6. Foreign Trade and Cross-Border E-Commerce Talent Recruitment Fair - August 19, 9:00-12:00, at Yongkang E-Commerce Public Service Center Roadshow Hall (Headquarters Center, Jinyun Building, 2nd Floor). This event gathers 50 undergraduate graduates specializing in business English, English, and international trade, with CET-4/6 and TEM-4 proficiency, from Jiangxi, Anhui, Hunan, and Hubei. Students are ready for immediate employment. Participating companies must offer a minimum monthly salary of 3,500 yuan and provide accommodation or housing subsidies, creating a platform for local foreign trade companies and talent.
For inquiries about these events and policies, companies can contact the Yongkang E-Commerce Public Service Center at 18069928079, join the QQ group 1059030256, or follow the official WeChat account "Yongkang E-Commerce Public Service Center."
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