Sina Finance's "Liquor Price Insider" has officially launched, putting the real market prices of well-known baijiu at your fingertips. Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on September 27, the average terminal retail prices of 12 major baijiu products in China's liquor industry saw seven rise and five fall, with the number of gainers and their cumulative gains both holding the advantage.
On the winning side, Moutai 1935 rose 1 yuan to 686 yuan, refreshing a near one-month price high; Wuliangye Eighth-Generation Puwu surged 6 yuan to 806 yuan, ending a prior three-day losing streak and holding the 800-yuan mark; Qinghua Fen 20 rose 2 yuan to 405 yuan, climbing for a second consecutive day, further solidifying its position above the 400-yuan round number and setting a new 30-day price high; Guojiao 1573 rose 4 yuan to 880 yuan, recovering all of yesterday's losses in one stroke; Yanghe Dream of Blue M6+ rose 3 yuan to 611 yuan, seeing a mild rebound after two consecutive days of decline; Gujing Gong Gu 20 rose 4 yuan to 520 yuan, ending its low-level consolidation and regaining upward momentum; Qinghua Lang rose 5 yuan to 682 yuan, staging a relatively strong rebound from its low range.
On the declining side, Feitian Moutai fell 2 yuan to 1,809 yuan, its first pullback after eight consecutive days of gains, yet still holding above the 1,800-yuan mark for an eighth straight day; Jingpin Moutai fell 4 yuan to 2,466 yuan, ending a three-day winning streak but still hovering near a one-month high; Wuliangye 1618 fell 1 yuan to 829 yuan, maintaining slight fluctuations at a high level; Xijiu Junpin fell 3 yuan to 634 yuan, extending its recent weak, range-bound trend; Crystal Jiannanchun fell 2 yuan to 410 yuan, retreating from the 30-day high set yesterday.
Today, the total terminal retail price of the 12 major products rebounded notably, with the overall price center shifting upward, showing signs of a short-term market recovery. If one bottle of each of the 12 major products were packaged and sold together, the total price today would be 10,738 yuan, up 13 yuan from yesterday and marking an 11-day high.
The daily data of "Liquor Price Insider" comes from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms and retail outlets. The raw sampling data consists of the actual transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific and fully traceable data on the market prices of major baijiu products.
With the official iMoutai platform starting sales of Feitian Moutai at 1,499 yuan per bottle for New Year's Day (raised to 1,539 yuan per bottle on March 31, and further raised to 1,639 yuan per bottle on July 18), and the launch of Jingpin Moutai at 2,299 yuan per bottle on January 9 (raised to 2,359 yuan per bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products has gradually become apparent. The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by actual transaction volumes, and we have introduced quantifiable prices into the calculation of the terminal retail prices of the two liquor products. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete distributor database for Kweichow Moutai and Wuliangye]
On important news in the baijiu industry, a China Daily report noted that Moutai's advancement of its "comprehensive consumer-facing" strategy continues to show results, with young consumer groups becoming an important force for brand growth. In the first half of this year, iMoutai's registered users exceeded 96 million, achieving revenue of 40.264 billion yuan excluding tax, up 274% year-on-year, contributing nearly half of total revenue, with users under 35 accounting for 44.37%. At the same time, consumer interactions such as "Maomao receipt sharing" have gradually become a new phenomenon among young people. In recent years, Moutai has continued to explore brand rejuvenation paths from three dimensions: cultural expression, consumption scenarios and user companionship. While strengthening direct consumer reach, it has continuously narrowed the distance with younger groups, injecting new consumer vitality into the brand vision of "Chinese Moutai, fragrance across the world." [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete distributor database for Kweichow Moutai and Wuliangye]
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