HK TECH VENTURE (01137) has issued a profit warning, announcing that it expects a net loss of between HKD 73 million and HKD 83 million for the first half of 2026.
Facing intense competition in Hong Kong's retail and e-commerce markets, the group intensified its customer acquisition and market share expansion strategies during the period. These efforts yielded operational milestones: order gross merchandise value for its Hong Kong e-commerce business climbed 5.8% year-on-year to approximately HKD 4.2 billion. Independent customer numbers rose 10.2% to about 1.316 million, compared to 1.199 million in the first half of 2025. Monthly active unique devices remained stable at around 1.6 million.
Despite these achievements, the group projects an unaudited loss of HKD 73 million to HKD 83 million for the first half of 2026. It also expects an adjusted negative EBITDA (excluding interest, tax, depreciation, and amortization) of between HKD 1 million and HKD 11 million. This compares to a loss of HKD 23.2 million and an adjusted EBITDA of HKD 48.1 million in the corresponding period of 2025.
This increased loss and decline in adjusted EBITDA are primarily attributed to higher marketing, promotional, and O2O store-related expenses aimed at boosting market share, customer acquisition, and retention. Key costs include a 15% discount campaign, personalized pricing plan discounts, and CASHBACK-related marketing. However, these were partially offset by a 5.8% rise in order GMV, which contributed to higher gross profit from the Hong Kong e-commerce segment.
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