Stock Track | Bilibili-W Soars 5.06% Intraday on Brokerage Optimism and Robust Advertising Growth

Stock Track06-01

Bilibili-W's stock surged 5.06% during intraday trading on Monday, marking a significant upward movement for the company's shares.

The rally was driven by multiple brokerages, including Great Wall Securities, Kaiyuan Securities, Guosheng Securities, and China Galaxy Securities, maintaining Buy or Overweight ratings on the company. Analysts highlighted the sustained, high growth in the company's advertising business, with Q1 advertising revenue reaching RMB 2.59 billion, a 30% year-over-year increase. This marks 13 consecutive quarters of double-digit growth for the segment.

Notably, AI-related advertising budgets surged over 170% year-over-year, showcasing strong momentum in a key growth area. The company's fundamental improvement was further evidenced by a Q1 adjusted net profit of RMB 585 million, representing a 62% year-over-year increase. The current rebound appears supported by this consensus institutional optimism and a broader sector recovery.

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