On December 27, Chongqing Changan Automobile Company Limited officially announced a major acceleration in the global deployment of its Deepal brand, with the first batch of Deepal S05 vehicles assembled at its Rayong factory in Thailand now ready and being shipped to the European market. It is understood that the Rayong facility is a crucial production base for Changan's overseas strategy and its first overseas new energy vehicle (NEV) manufacturing plant. Construction began in November 2023 with a total investment of approximately 1.9 billion yuan, featuring an initial annual capacity of 100,000 vehicles, with plans to double production to 200,000 units annually in the future.
In May of this year, Changan Auto held a ceremony in Thailand's Rayong Province to mark the factory's official commencement of operations and to celebrate the milestone of 30 million cumulative global vehicle productions. At that time, the automaker stated this achievement signified a strategic leap from simply "exporting products" to "exporting industrial capacity," opening a new chapter for its ambitious "Hai Na Bai Chuan" (Ocean Embraces All Rivers) global plan. Deepal, Changan's NEV brand focusing on pure electric, extended-range, and hydrogen fuel cell technologies, launched the Deepal S05, a compact SUV and its fifth model, in October 2024.
The Deepal S05 was initially offered in six variants: four pure electric and two extended-range models, with prices ranging from 119,900 to 145,900 yuan for the electric versions and 139,900 to 149,900 yuan for the extended-range versions. At the Munich Motor Show in September, the European pricing for the Deepal S05 was officially revealed, with three variants priced between 38,990 and 44,990 euros (approximately 326,000 to 376,000 yuan). Currently, Changan Auto is rapidly advancing its global "Hai Na Bai Chuan" plan to comprehensively enhance its international competitiveness.
As a key part of Changan's new energy strategy, the Deepal brand plans to expand its presence to at least 10 European regional markets by the end of 2025 and aims to establish a robust business system across the entire European market by 2028. Latest data shows that from January to November 2025, Changan Auto achieved cumulative sales of 2.6582 million vehicles, a year-on-year increase of 9.25%. Sales of its proprietary brands reached 2.2604 million units, up 11.48% year-on-year, while its new energy vehicle sales surged to 994,900 units, marking a significant 54.66% increase.
In overseas markets, Changan Auto's cumulative sales reached 583,900 vehicles. According to its plan, Changan Auto's annual sales target for 2025 is 3 million vehicles, including a goal of 1 million new energy vehicles and 1 million units sold overseas. On December 10, Changan Auto celebrated a significant milestone with the official rollout of its 30 millionth China-brand vehicle. The company stated that this 30 million mark is a new starting point; guided by its three major initiatives—the "Shangri-La" plan for new energy, the "Beidou Tianji" plan for intelligentization, and the "Hai Na Bai Chuan" plan for globalization—it will continue to develop its brands, Avatr, Deepal, and Qiyuan, firmly transforming into an intelligent, low-carbon mobility technology company.
The company aims to achieve annual production and sales of 5 million vehicles by 2030, with new energy vehicles accounting for over 60% and overseas sales comprising over 30% of the total.
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