CBHB (09668), a national joint-stock commercial bank headquartered in Tianjin, has deeply implemented decisions from the central government and State Council on pension finance. It integrates the national strategy of actively responding to population aging into its overall business development. In recent years, the bank has leveraged its comprehensive financial strengths to build a full life-cycle and full-relationship pension finance service ecosystem from three dimensions: pension fund finance, pension service finance, and pension industry finance. This pragmatic approach demonstrates the bank's commitment to the political and people-oriented nature of financial work.
Strengthening Pension Wealth Management to Meet Full Life-Cycle Planning Needs
As one of the first commercial banks to qualify for personal pension business, CBHB has innovatively established a "one card, one set of products, one set of services, one team, lifelong companionship" pension finance service system. It has built a diverse pension product shelf. As of the end of June 2026, the bank's service coverage for senior customers grew by 8.52% year-on-year, and total deposits into personal pension accounts increased by 46.09% year-on-year. In product supply, the "Suiyuecun" paper time deposit certificate caters to the stable preferences of middle-aged and elderly customers. The first batch of elderly-care wealth management products was jointly issued with Bonying Wealth Management. Commercial pension products have been launched, selecting top insurance institutions. The "Bohuijia" wealth inheritance system innovatively introduces family service trusts and insurance trusts to meet customers' dual needs for pension planning and wealth inheritance. In customer service, a professional team of pension financial planners is being accelerated. They spread pension planning concepts through community talks, senior university public welfare classes, and branch salons. Planners can provide free wealth diagnostics and exclusive plan designs for elderly customers. To combat financial fraud risks common among the elderly, planners integrate anti-fraud education into the entire service process to protect the public's "money bags." In account services, the bank has issued the "Botai Card" elderly-themed debit card and secured qualifications for third-generation social security card issuance in the Tianjin region, fulfilling this important livelihood responsibility. Additionally, the Tianjin elderly card collaborates with the city's one-card pass for bus travel discounts, continuously enriching the pension account service content.
Enhancing Senior-Friendly Services to Bridge the Digital Divide for the Elderly
Focusing on high-frequency basic service needs of elderly customers, CBHB has made aging-friendly renovations a key breakthrough to improve financial service accessibility and convenience. At physical branches, site selection favors communities with dense elderly populations. Barrier-free access, low-height form-filling desks, and "love window" green channels are becoming standard in new and renovated branches. Traditional services like cash and paper passbooks are retained at counters, with fast change exchange windows. Aging-friendly branch construction is progressing across the bank. In digital channels, the mobile banking "Botai Large Print Version" features large fonts, large icons, and simplified page design, adding custom functions like global voice navigation and one-touch help. This helps elderly users easily handle core services like transfers, deposits, and wealth management. Customers aged 60 and above can reach human customer service with one touch via the hotline, avoiding multi-level menu navigation. For elderly customers with mobility issues, portable smart terminals provide home services, bridging the "last mile" of financial services. In consumer rights protection, branches serve as main promotional hubs, regularly hosting in-hall micro-seminars, distributing brochures, and displaying on electronic screens. They also actively visit communities, nursing homes, and senior universities for focused campaigns, hosting over 2,300 events annually. Various branches implement a priority complaint handling mechanism, practice the "Fengqiao experience" of the new era, and continuously refine systems like leadership reception days and leadership case resolution, building a comprehensive protection network for elderly customer rights.
Deepening Industrial Ecosystem Collaboration to Activate New Drivers in the Silver Economy
CBHB views pension industry finance as a key entry point for serving the real economy, precisely allocating credit resources aligned with policy guidance. In Tianjin, leveraging the establishment of a health and elderly care group, the bank deeply participates in revitalizing state-owned assets, including existing pension and medical resources. It allocated nearly 600 million yuan in credit funds for a specific Tianjin senior living community—including 580 million yuan in project financing specifically for senior complex construction, with a 15-year term effectively matching the full-cycle needs from construction to operational stability and stable returns. Additionally, it provided nearly 10 million yuan in working capital loans on a credit basis to ensure daily operations of elderly apartments. Simultaneously, the bank offers free multi-channel smart online payment services for community canteens, primary hospitals, and senior care vocational training schools, exploring campus-specific "one-card" and online product selection systems to embed financial services into senior living. In extending industrial services, CBHB has obtained Ministry of Civil Affairs qualifications for supervising pre-collected fees from elderly care institutions. Business qualifications are being implemented in regions like Tianjin, Hebei, Anhui, and Fujian, strengthening the safety line for livelihood funds. Various branches proactively extend services, building pension finance service stations with street communities, senior universities, and elderly care institutions, and collaborating with medical institutions for non-financial value-added services like health check-ups, outings, and housekeeping. The Chengdu branch has created the "Fanghua Life Club" pension service brand, regularly offering health consultations, anti-fraud lectures, senior classes, and holiday visits, building an integrated "finance + life" service ecosystem. The Chengdu Wuhou branch was recognized as a "Sichuan Province Bank Elderly Payment Service Demonstration Branch." A CBHB spokesperson stated that moving forward, the bank will continue to serve national strategies and enhance people's welfare with a higher stance and more concrete measures, closely following national strategic deployments and regulatory policy guidance to deepen pension finance practices. It aims to use financial resources to nourish livelihoods and fulfill pension responsibilities to warm hearts, contributing greater strength to writing a new chapter in Chinese-style modernization of pension finance.
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