Midea Group announced its full-year financial results for the period ending December 31, 2025. The group reported revenue of 4585.02 billion yuan, an increase of 12.1% year-on-year. Profit attributable to shareholders reached 43.945 billion yuan, up 14% compared to the previous year. Basic earnings per share were 5.8 yuan, and a final dividend of 38 yuan per 10 shares was declared.
In 2025, Midea Group continued to advance its "Number One" strategy in the domestic market. The company’s products maintained the leading position in home appliance sales across major online platforms in China, including JD.com, Tmall, Douyin, and Pinduoduo. Sales through key offline channels such as key accounts, distributors, and e-commerce下沉 also ranked first in the industry. E-commerce sales in the domestic market, including下沉 channels, accounted for more than 55% of the smart home business’s domestic revenue. In下沉 markets, the retail scale of Midea’s products exceeded 30 billion yuan, securing the top market share and reinforcing the company’s leadership in both scale and comprehensive competitiveness.
Under its global breakthrough strategy, Midea expanded the number of countries and regions covered by its overseas self-operated branches from 27 in 2024 to 50 in 2025, effectively supporting the growth of its OBM business. OBM revenue accounted for over 45% of the smart home business’s overseas income in 2025.
On the overseas supply chain front, Midea deepened localisation and synergy efforts, advancing digital transformation by successfully implementing a global customs system in Indonesia and Thailand, and deploying local warehousing and distribution systems in Italy and Germany. The company also strengthened ecological partnerships, entering into strategic collaborations with COSCO SHIPPING Holdings and Prologis to jointly develop a green and smart supply chain delivery center in Thailand. This initiative aims to establish a benchmark supply chain hub in Southeast Asia, enhancing intelligence, low-carbon operations, and efficiency. Additionally, Midea launched pilot projects to optimize overseas efficiency, such as a multi-category consolidated shipping program in Malaysia, improving end-to-end supply chain delivery.
Adhering to its technology leadership strategy, Midea increased investment in research and development and steadily implemented its "three-generation" product plan. Through differentiated innovation, the company upgraded its product portfolio, supporting breakthroughs for its premium domestic brands and prioritizing its overseas OBM strategy, thereby strengthening its competitiveness in the global market.
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