Alibaba is set to announce significant business adjustments on September 10th, involving the restart of Koubei website and coordinated development with Amap's group buying services.
Alibaba shares rose 3.6% in overnight trading.
Alibaba HK shares rose 4%.
According to sources familiar with the matter, this business restructuring represents a major strategic deployment in the local lifestyle services sector, including the relaunch of Koubei and Amap's entry into self-operated group buying business. The initiative aims to rebuild the local lifestyle consumption decision-making system, directly competing with industry giants like Dianping.
Koubei, Alibaba's traditional business in the local lifestyle sector, has garnered significant attention with this restart. This marks the third major relaunch for Koubei since its acquisition in 2008. Founded in 2004 and acquired by Alibaba in 2008, Koubei has operated under various business units including Yahoo China, Taobao, Alipay, Ele.me, and Amap, experiencing multiple suspensions and restarts throughout its history. In this latest restart, Koubei will leverage its own platform to build an independent review system, integrating merchant consumption orders and review data from Ele.me, Amap, and Alipay to create a comprehensive new consumption decision-making evaluation system, directly targeting Dianping.
Simultaneously, Amap will play a crucial role in this business adjustment. Sources reveal that Amap will launch self-operated group buying services and is currently actively building relevant product capabilities.
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