The latest data from Sina Finance's "Liquor Price Report" shows that the average retail prices of China's top 10 premium baijiu brands experienced a broad-based correction on Friday, failing to sustain the previous day's rebound. If purchasing one bottle of each top 10 product as a bundle, the total price today would be 9,081 yuan, down 15 yuan from yesterday and marking a five-day low.
The daily data comes from approximately 200 collection points across China, including but not limited to brand-authorized dealers, independent distributors, major e-commerce platforms, and retail outlets. The pricing reflects actual transaction prices recorded over the past 24 hours, providing objective, authentic, and traceable market data.
Six out of the ten benchmark products saw price declines today. Among the decliners, Qinghualang dropped 7 yuan per bottle, leading the downward movement. While Langjiu has maintained stable operations during the industry adjustment period, it faces challenges in the premium segment and production capacity absorption. Other notable declines include Crystal Jiannanchun (down 4 yuan/bottle), Gujing Gong's Gu 20 (down 4 yuan/bottle), Feitian Moutai (down 3 yuan/bottle), Yanghe's Dream Blue M6+ (down 3 yuan/bottle), and Xijiu Junpin (down 1 yuan/bottle).
On the upside, Wuliangye Yibin's Eighth Generation Pu Wu rose 3 yuan per bottle, following the company's annual distributor conference held on December 18. Premium Moutai gained 2 yuan/bottle, while Qinghua Fen 20 increased by 2 yuan/bottle. The alternating minor fluctuations in Moutai product prices suggest relative market stability. Luzhou Laojiao 1573 remained unchanged from yesterday.
In industry news, Wuliangye's December 18 conference outlined several product strategies: The Eighth Generation product will maintain "volume-price balance, structural optimization, and premium service" to strengthen its leading position in the 1,000-yuan price segment; Wuliangye 1618 will focus on banquet markets in 10-20 key cities; The 39-degree variant aims to consolidate its 700-yuan positioning in key regional markets; Classic Wuliangye will implement a dual-price strategy with older vintages at 1,500 yuan and newer releases at 2,000 yuan; The Xiao Wuliangye line will restart systematic marketing in the 300-yuan segment; Cultural edition products will target collectors while maintaining commercial viability.
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