Leading cryptocurrency exchange Kraken has exclusively revealed that its platform app is set to launch an autonomous, intelligent trading feature.
Kraken's Chief Data Officer, Carmo Asatrian, stated: "Under this new model, everyday investors can become high-frequency traders. They can complete trading operations simply by conversing with a professional and reliable AI assistant using everyday language."
With the crypto asset market in a prolonged bear phase, the entire industry is focusing on deploying AI-driven crypto financial services, and Kraken is joining this trend.
Kraken is one of the world's top cryptocurrency exchanges.
Kraken exclusively disclosed that the core feature of its new platform app will be AI-powered autonomous intelligent trading, potentially setting a new competitive battleground for major crypto exchanges.
Autonomous intelligent trading (agentic trading) refers to an AI agent making independent trading decisions and executing orders based on user instructions, and can also fully manage an investment portfolio. Unlike traditional automated trading systems that follow fixed programs, this type of intelligent platform can comprehensively analyze multiple market variables, autonomously learn new market information, and achieve user-defined investment goals within preset risk control parameters.
Kraken explains that its built-in AI agent can monitor the market around the clock, identify investment opportunities, and execute trades in real-time. The launch of this feature also marks a significant industry transformation: large language models and autonomous intelligent systems are reshaping how investors interact with markets, and native AI financial products are becoming a mainstream development direction for the industry.
Kraken's Chief Data Officer, Carmo Asatrian, said: "AI will help ordinary investors navigate market volatility as flexibly as seasoned professional traders. Even in a bear market, professional trading users on our platform remain highly active and continue to operate. Retail investors should also have access to the same tools to obtain market information as comprehensive as that available to professional traders."
This development logic is part of the same structural shift as the rise of mobile trading and algorithmic quantitative investing. Mobile trading software did lower the barrier to entry for investing, but it did not turn everyone into confident, profitable investors. Kraken believes AI can bridge this gap, allowing all ordinary users to benefit from the tools and information support previously exclusive to professional traders.
The new user onboarding process in the app incorporates AI functionality. Through a concise process, it simultaneously identifies a user's investment goals, risk tolerance, asset allocation preferences, and financial status. Based on this information, the AI generates a preliminary investment portfolio proposal, complete with a full explanation of the allocation logic, which users can review, adjust, and confirm themselves.
After asset allocation is set, the AI will curate personalized market information for the user, push industry news highly relevant to their holdings, and proactively offer optimization suggestions, such as utilizing idle funds or capturing arbitrage windows. The platform plans to iterate long-term, using AI to enable conversational interaction and personalized, tailored software interfaces for each user.
Asatrian stated: "Talking to Kraken's AI is like chatting with a close friend who understands finance and knows you completely. It understands your investment goals and your risk concerns. It helps you navigate the vast array of financial products and various assets, step by step, to achieve your financial goals. You don't need to spend a lot of time self-learning, nor do you need to become a professional trader."
This also represents a deeper transformation trend across the industry: AI is no longer just an add-on feature but is becoming core underlying infrastructure. Users' asset management authority is increasingly being entrusted to AI agents. Platforms that first implement autonomous trading functionality are expected to significantly boost user activity, trading volume, and user retention rates.
Asatrian indicated that enabling ordinary people to communicate investment strategies with AI will greatly lower the barrier to wealth management and activate mass trading demand: "In the past, high-frequency trading, massive indicator analysis, and API quantitative tools were exclusive to professional traders. In the AI era, ordinary people can conduct high-frequency trading simply by communicating with an intelligent assistant in plain language."
The current crypto market remains in a bear phase, with industry players generally focused on refining innovative products. Several competing exchanges are simultaneously deploying AI trading tools; for example, Coinbase and Gemini have recently launched AI-assisted trading systems and developer tools.
Asatrian believes that AI-empowered crypto finance is not a short-term bear market trend but a real sector with long-term growth potential.
"In previous bear markets, exchanges generally cooled off. Most retail investors entered the market due to fear of missing out (FOMO), buying at highs and selling at a loss during downturns, leading to significant user attrition. However, our platform's intelligent trading tools can enable users to seize any price fluctuation opportunity, trading continuously through both bull and bear markets."
Founded in 2011, Kraken is one of the longest-standing cryptocurrency exchanges. Its core user base consists of institutions, trading firms, professional traders, and leveraged high-frequency users, with most of its existing retail investors having years of crypto trading experience.
The company is not limiting itself to exchange business and is building a comprehensive financial platform covering payments, banking services, lending, and more, with plans to attract new customer segments. Discussing the new business layout, Asatrian said:
"The payments and banking/credit sectors have rarely intersected with the crypto industry before. However, leveraging stablecoins and asset tokenization technologies, crypto application scenarios have long expanded beyond simple coin-to-coin trading, giving rise to numerous practical financial functions. AI will make it easy for ordinary users to utilize all these services. This is the future direction of the industry."
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