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On October 15, Baoshan Road Subdistrict held the "Happy Baoshan Road · Silver-Age Shining Baoshan" 2026 Respect for the Elderly Festival themed event. The event combined service launches, a convenience market, commendations and signings, and a system unveiling — offering festive blessings to the district's silver-haired elders while also serving as a concentrated review of the subdistrict's achievements in building its elder care service system.
Nine "Ones": Turning Respect for the Elderly from a Blessing into a Visible Service List
Respecting and loving the elderly is difficult in its constancy and precious in its implementation. At the event site, Baoshan Road Subdistrict released the "Double Ninth Chongyang Nine 'Ones'" integrated activity, covering meal assistance, medical assistance, screenings, visits and condolences, and science popularization — nine service items, each targeting the real needs of seniors. Behind this list is the subdistrict's ongoing answer to the question of "what do elderly people need, and what can the community do" — respect for the elderly is transforming from a holiday ritual into a year-round, 365-day normal supply.
A Market: Turning the Service List into the Everyday Warmth at the Doorstep
A list must be implemented, and even more so, it must be felt. Outside the main venue, the convenience service market for the elderly was equally bustling: at the free clinic stalls, medical staff checked pulses and diagnosed conditions for passing seniors and answered their health questions; long lines formed for free physical examination appointments and lung function tests, with staff helping with registration while explaining respiratory health knowledge; in the handicraft interaction area, seniors enthusiastically participated in handmade crafts, finding joy and strengthening connections through hands-on activities. Service after service, interaction after interaction — the festive care was made visible, tangible, and participatory.
Three Anchor Points: Demonstration Community, Property "Marriage," and Traditional Chinese Medicine Stations Weaving a Doorstep Elder Care Network
Honor is recognition, and even more so, a replicable starting point. At the event, the Jing'an District Civil Affairs Bureau presented Baohuali Residential Community with the "National Demonstration Elder-Friendly Community" certificate. From environmental optimization and service improvement to resource integration and resident participation, Baohuali has made the community a happy home where elderly friends are "willing to come, happy to stay, and comfortable to live." The personal feelings shared on-site by elderly resident representative Qin Zaihong were the most vivid footnote to this "friendliness."
Resources must be added together, and mechanisms must be integrated even more. Shanghai Xinhu Greentown Property Services Co., Ltd. and Shanghai Shenghe Health Management Co., Ltd. signed a "Elder Care + Property" pilot cooperation agreement, which will be first implemented in Qinglan International Residential Community. The professional elder care team, combined with the property's natural advantages of "familiarity with the community and closeness to residents," means elder care services will be more deeply embedded into the fabric of the residential community, and seniors will be able to receive timely, trustworthy support right at their building entrance.
Health comes home, with professional forces reaching the "last hundred meters." The "National Geriatric Traditional Chinese Medicine Health Center Baoshan Road Subdistrict Community Station" was simultaneously unveiled. Relying on the professional strength of Shanghai Municipal Hospital of Traditional Chinese Medicine and the subdistrict community health service center, it will provide elderly friends with remote consultations and prescriptions, TCM constitution identification, chronic disease conditioning guidance, and medicinal diet and food therapy science popularization — it is not just a service point, but a "health gas station" by the side of seniors.
Starlight Shining: The Cause of Respecting the Elderly Is Ultimately About a Group of People Warming Each Other
Facilities are the skeleton, but people's hearts are the warmth. Community elder care cannot do without professional services, and even more so, it cannot do without the genuine neighborly care of watching out for one another. At the event, six outstanding "Silver-Age Starlight" volunteers — Dong Jianming, Yang Xiaoyan, Tong Wenshu, Yu Liping, Fang Hongying, and Jin Chongmei — received honorary medals. Through repeated door-to-door visits and heartfelt greetings, they have gathered into a warm and steadfast volunteer force in the community through the simplest of means, and have also given new luster to the old tradition that "a distant relative is not as good as a near neighbor" in the new era community.
A System: From Unified Intake to Tiered Matching, Enabling Precise, Direct Delivery of Elder Care Services
Moving from "doing services" to "building a system" is the key leap Baoshan Road Subdistrict has made in its services for the elderly. The "finale" of the event was the official release of the "Baoshan Road Subdistrict Elder Care Service System." With "home as the foundation, community as the support, and institutions as the backbone," the subdistrict uses a comprehensive service hub as the locomotive, linking the comprehensive elder service center, home care service center, neighborhood center, doorstep elder care service stations, senior activity stations, community canteens, senior care homes, day care centers, as well as medical institutions and elder care projects within its jurisdiction into a network. Through unified intake, comprehensive assessment, tiered matching, and dynamic adjustment, it provides tiered protection and precise supply for seniors with different needs.
On the Double Ninth Chongyang, filial piety and respect for the elderly. From nine "Ones" to a full system network, from one demonstration community to a batch of pilot residential communities, Baoshan Road Subdistrict will continue to improve its elder care service system of "home as the foundation, community as the support, and institutions as the backbone," promoting the sinking of elder care service resources into communities with precise, direct delivery. Next, the subdistrict will further integrate medical, elder care, property, and other forces within its jurisdiction, weaving a tight and strong community elder care service network, and handling with heart and emotion every practical matter by the side of the elderly. On this land filled with red memories, "Happy Baoshan Road" is not just an event theme, but a solemn promise from the Party and the government to every senior — may the elderly in the district enjoy a secure, quality, and warm happy old age at their doorstep, always smiling, with boundless longevity and blessings.
Reporter: Huang Jingjing Editor: Liang Hui
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