On April 24, the 2026 Beijing International Automotive Exhibition commenced, with Great Wall Motor adopting "Contract" as its central exhibition theme. The company presented nearly 60 vehicles across its six major brands—Haval, Wey, Tank, Ora, Poer, and Soul Motorcycles—showcasing product strength, technological capabilities, and global expansion plans in response to industry demands for high-quality development and trust restoration.
During the launch event, Great Wall Motor President Mu Feng emphasized that trust, symbolized by the spirit of contract, forms the most solid foundation of the business world. From a global perspective, he highlighted the company's commitment to the European market, aiming to establish a comprehensive business ecosystem. He stressed the importance of "ecosystem globalization," focusing on respect and deep cultivation to build long-term trust with local users.
At the auto show, Great Wall Motor introduced multiple key models covering various scenarios, including family use, luxury, off-road, pickup trucks, and motorcycles. Models such as the Wey V9X, all-new Gaoshan, all-new Tank 700, Haval Menglong PLUS series, and Poer Hi4-T were launched or made available for pre-sale, with prices ranging from 150,000 to 450,000 yuan. These releases strengthen the company's multi-category and multi-power strategy while enhancing its profit structure.
Technologically, Great Wall Motor showcased two core systems: the Guiyuan platform and the Hi4 powertrain family. The Guiyuan platform supports five power forms and incorporates native AI and dual VLA models to create a full-stack intelligent system. The Hi4, Hi4-Z, and Hi4-T form a differentiated hybrid matrix, balancing four-wheel-drive performance with energy efficiency, promoting the popularization of 4WD and leadership in off-road segments. New high-performance powertrain architectures and lightweight technologies were also unveiled, laying the groundwork for high-performance models and motorsports.
In terms of globalization, Great Wall Motor is advancing its ecosystem-based overseas strategy. The company has established overseas complete-process production bases and KD factory networks, with more than 1,500 overseas sales channels. Cumulative overseas sales have exceeded 2 million units, serving over 16 million global users. The company has clearly prioritized the European market, building a full business ecosystem and promoting the export of high-value models. Brands such as Tank have entered more than 30 countries and high-potential markets, making overseas operations a key growth driver.
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