The 7th "Golden Pixiu" Bank-Insurance Cooperation and Development Forum, along with its award ceremony, was held on September 22, 2026, at the International Hall on the third floor of the Beijing Xinyuan Hotel. Over the past year, the continued deepening of the "unified reporting and pricing" policy, combined with a low-interest-rate cycle, has propelled the bancassurance channel back to the position of the largest distribution channel for life insurance products. The industry is accelerating its transition toward value-driven operations while maintaining scale growth.
Co-hosted by Yiqu Finance Media and Insurance Executive Review, the forum brought together more than 150 distinguished attendees, including former Vice Chairman of the China Insurance Regulatory Commission Wei Yingning, Deputy Secretary-General of the China Association of Actuaries Shang Jingguo, founding Secretary-General of the Asian Financial Cooperation Association and former Executive Vice President of the China Banking Association Yang Zaiping, former Chief Economist of ICBC and Secretary-General of the China Modern Finance Society Zhou Yueqiu, former Vice President of the Party School of the then-China Banking and Insurance Regulatory Commission Chen Weigang, former Chief Researcher of the Bank of China and Senior Researcher at the World Finance Forum Zong Liang, former Chief Insurance Business Officer of Ping An Group and founder of Dongbaohui Lu Min, Partner at Deloitte China Audit & Assurance Ma Qianlu, Head of Financial Services at Ipsos China Chen Cheng, and President of Yiqu Finance Media Shi Dong. The event convened leading practitioners in the bancassurance field with the shared goal of promoting high-quality development in bank-insurance cooperation.
Industry Leaders Gather to Discuss Strategic Balance
This year's forum was themed "Strategic Balance, Harmonious Coexistence," reflecting the industry's navigation of shifting dynamics. In March, the National Financial Regulatory Administration issued a notice on further strengthening fee management for bank agency channels (known as "Document No. 65"), effective July 1, marking the transition of the "unified reporting and pricing" policy into a full-caliber fee management phase. At the forum's opening, Wei Yingning delivered an address analyzing the historical positioning of insurance industry reform within the context of the 15th Five-Year Plan for building a strong financial nation, examining the challenges and opportunities facing bank-insurance cooperation amid low interest rates and an aging population.
Subsequent addresses were given by Shang Jingguo and Shi Dong, with Shi emphasizing that regulators aim to eliminate fee-based games and establish rules and trust, noting that the bancassurance channel requires a new framework for cross-cycle development. During the keynote session, Zhou Yueqiu, Yang Zaiping, Zong Liang, Chen Weigang, Lu Min, and Ma Qianlu delivered presentations on topics such as "New Coordinates for Bank-Insurance Cooperation in the Low-Interest-Rate Era" and "Reshaping the Bank-Insurance Landscape After Document No. 65," sharing their observations on industry trends. Senior executives from institutions including China Post Life, Dajia Life, BOC-Samsung Life, China Life, Bank of Communications, Bank of Beijing, ICBC-AXA Life, CMB Prudential Life, Huatai Life, and Happy Life also shared insights based on frontline practices.
The forum's morning and afternoon panel discussions focused on "Building a New Bank-Insurance Ecosystem Under Full-Caliber Compliance" and "Restructuring Product Strategies for the Bank-Insurance Channel in the Context of Document No. 65," respectively, moderated by Yiqu Finance Media Vice President Zhang Yiwang and Content Director Wang Na. Bancassurance managers from Hengfeng Bank, Bohai Bank, China Guangfa Bank, China Construction Bank, Postal Savings Bank of China, Guolian Life, Fuze Life, Fude Life, Hexie Health, CITIC-Prudential Life, Sino-UK Life, PICC Life, ABC Life, and Zhonghui Life contributed diverse perspectives and practical experiences from their respective institutions.
Additionally, the forum released the "Bank-Insurance Channel Focus: Retirement Demand Insights Report" in partnership with Ipsos China. Based on research into retirement needs arising from demographic and family structure changes, the report offers cutting-edge insights into retirement demand trends within the bancassurance channel, providing data support and strategic recommendations for deepening pension finance cooperation.
"Golden Pixiu" Awards Ceremony Celebrates Excellence
The eagerly anticipated 17th "Golden Pixiu" Bank-Insurance Channel Gold List for 2026 was unveiled during the ceremony. A total of 68 awards were presented, honoring institutions and individuals who have made outstanding contributions to the field of bank-insurance cooperation, showcasing the industry's annual achievements. The evaluation process incorporated third-party data research, online voting, on-site reporter interviews, and expert review, assessing candidates across dimensions including overall strength, institutional performance, personnel, products, promotion, and service to ensure fair and impartial results.
The "Golden Pixiu" awards span a comprehensive range of categories, encompassing comprehensive institutional awards, individual awards, product awards, case awards, and leadership awards, with sub-categories including leading figures, outstanding achievement, brand strength, innovation, satisfaction-rated bancassurance products, and the Golden Kun elite awards. This list provides a thorough analysis of outstanding performance in channel management, product innovation, business development, and customer service across the banking and insurance sectors, serving as a systematic summary of industry-wide bancassurance development and transformation.
Among the winners, Bank of China, Bank of Communications, Shanghai Pudong Development Bank, China Minsheng Bank, China Guangfa Bank, and Bohai Bank received the Annual Gold-Medal Comprehensive Strength in Bank-Insurance Channels award. China Life, China Pacific Life, ICBC-AXA Life, and Ruize Life received the Annual Gold-Medal Bank-Insurance Business Insurance Company award. Hengfeng Bank and Agricultural Bank of China Shandong Branch received the Annual Gold-Medal Bank-Insurance Channel Business Collaboration award.
Annual Gold-Medal Bank-Insurance Channel Brand Strength Award
Zhonghui Life Insurance Co., Ltd.
ABC Life Insurance Co., Ltd.
Fuze Life Insurance Co., Ltd.
China United Life Insurance Co., Ltd.
Postal Savings Bank of China Beijing Branch
Annual Gold-Medal Bank-Insurance Channel Service Capability Award
Hexie Health Insurance Co., Ltd.
Fude Life Insurance Co., Ltd.
Annual Gold-Medal Bank-Insurance Channel Growth Potential Award
Huatai Life Insurance Co., Ltd.
Guohua Life Insurance Co., Ltd.
Annual Gold-Medal Bank-Insurance Channel Innovation Capability Award
Sino-UK Life Insurance Co., Ltd.
Ruize Life Insurance Co., Ltd.
ICBC-AXA Life Insurance Co., Ltd.
Annual Gold-Medal Bank-Insurance Channel Case Award
Ruize Life Insurance Co., Ltd. - "Dividend Participating Whole Life + Trust" Combined Solution
ICBC-AXA Life Insurance Zhejiang Branch - "Dian Dian You Jia" Project
Annual Gold-Medal Satisfaction-Rated Bancassurance Products
China Life Insurance Co., Ltd. - Guoshou Hongyao Lifetime Whole Life Insurance (Dividend Type)
New China Life Insurance Co., Ltd. - Hongan Shijia Anyue Edition Lifetime Whole Life Insurance (Dividend Type)
CITIC-Prudential Life Insurance Co., Ltd. - CITIC-Prudential "Juan Xiang Yong Gu Zhi Zun Edition" Annuity Insurance B3 (Dividend Type)
BOCOM Life Insurance Co., Ltd. - BOCOM Life Happiness Life Annuity Insurance (Dividend Type)
Zhonghui Life Insurance Co., Ltd. - Zhonghui Life Huiliying Annuity Insurance (Dividend Type)
Hexie Health Insurance Co., Ltd. - Hexie Wealth Assurance A (Premium Edition) Nursing Insurance
Fude Life Insurance Co., Ltd. - Fude Life Fuying Life Annuity Insurance (Premium Edition)
Huatai Life Insurance Co., Ltd. - Huatai Life Hongli Jiujiu Annuity Insurance (Dividend Type)
Lian Life Insurance Co., Ltd. - Lian Liliying Series Lifetime Whole Life Insurance (Dividend Type)
Sino-UK Life Insurance Co., Ltd. - Sino-UK Life Wende Fu No. 2 Pension Annuity Insurance (Dividend Type)
China United Life Insurance Co., Ltd. - China United Futangtang (Xinyu Edition) Pension Annuity Insurance
Happy Life Insurance Co., Ltd. - Happy Xiangying Annuity Insurance (Dividend Type)
Hainan HaiBao Life Insurance Co., Ltd. - HaiBao Life Haijuxin (Flagship Edition) Endowment Insurance
Annual Gold-Medal Innovative Bancassurance Products
China Pacific Life Insurance Co., Ltd. - CPIC Xin Fu Xiang Ban (Heng Xiang 26) Series
PICC Health Insurance Co., Ltd. - PICC Health Good Child Internet Medical Insurance
CITIC-Prudential Life Insurance Co., Ltd. - CITIC-Prudential "Cheng Tuo Hong Ye" Lifetime Whole Life Insurance B3 (Dividend Type)
BOC-Samsung Life Insurance Co., Ltd. - BOC-Samsung Zhongyin Yiyang Niannian Pension Annuity Insurance (Dividend Type)
Fuze Life Insurance Co., Ltd. - Fuze Hongyunlai (Glory Edition) Pension Annuity Insurance (Dividend Type)
Sunshine Life Insurance Co., Ltd. - Sunshine Life Zhenying Niannian (Gold Edition) Lifetime Whole Life Insurance (Dividend Type)
Happy Life Insurance Co., Ltd. - Happy Youjia Lifetime Whole Life Insurance
Ping An Health Insurance Co., Ltd. - Ping An E Shengying (Xinhu Edition) Nursing Insurance B
Guohua Life Insurance Co., Ltd. - Guohua Shengshi Xi Annuity Insurance (Zunyao Edition)
Annual Gold-Medal Bank-Insurance Business Insurance Companies
China Life Insurance Co., Ltd.
China Pacific Life Insurance Co., Ltd.
ICBC-AXA Life Insurance Co., Ltd.
Ruize Life Insurance Co., Ltd.
Annual Gold-Medal Bank-Insurance Channel Business Collaboration Award
Hengfeng Bank Co., Ltd.
Agricultural Bank of China Shandong Branch
Annual Gold-Medal Comprehensive Strength in Bank-Insurance Channels
Bank of China Co., Ltd.
Bank of Communications Co., Ltd.
Shanghai Pudong Development Bank Co., Ltd.
China Minsheng Bank Co., Ltd.
China Guangfa Bank Co., Ltd.
Bohai Bank Co., Ltd.
Golden Kun Award - Outstanding Insurance Professionals in Bank-Insurance Channels
PICC Health Insurance Co., Ltd. - Pei Long
Ruize Life Insurance Guangdong Branch - Chen Jianling
Hainan HaiBao Life Insurance Co., Ltd. - Wang Heru
Hainan HaiBao Life Insurance Co., Ltd. - Zhang Yan
Golden Kun Award - Outstanding Banking Professionals in Bank-Insurance Channels
Postal Savings Bank of China Beijing Branch - Zhao Yuanyuan
Postal Savings Bank of China Beijing Branch - Liu Huimin
Annual Gold-Medal Outstanding Achievement in Bank-Insurance Business
China Pacific Life Insurance Co., Ltd. - Party Secretary and General Manager Li Jinsong
PICC Life Insurance Co., Ltd. - Party Committee Member and Vice President Bayin
Dajia Life Insurance Co., Ltd. - Party Committee Member and Vice President Zhang Baojun
CITIC-Prudential Life Insurance Co., Ltd. - Party Committee Member and Deputy General Manager Ren Geng
Fuze Life Insurance Co., Ltd. - Party Committee Member and Deputy General Manager Wang Tanan
Annual Gold-Medal Leading Figures in Bank-Insurance Business
China Pacific Life Insurance Suzhou Branch, Head of Bank-Insurance - Du Jianyong
China Pacific Life Insurance Henan Branch, Head of Bank-Insurance - Wan Guohua
China Pacific Life Insurance Guangdong Foshan Central Sub-branch, Head of Bank-Insurance - Wu Hui
ICBC-AXA Life Insurance Henan Branch, General Manager - Zhang Yufeng
China Pacific Life Insurance Shenzhen Branch, Head of Bank-Insurance - Zhou Lijun
China Pacific Life Insurance Hubei Branch, Head of Bank-Insurance - Xiao Yong
China Pacific Life Insurance Fujian Branch, Head of Bank-Insurance - Lin Yike
China Pacific Life Insurance Gansu Branch, Head of Bank-Insurance - Cao Zhi
China Pacific Life Insurance Zhejiang Hangzhou Central Sub-branch, Head of Bank-Insurance - Sang Li
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