Kuaishou E-commerce to Launch Incentive Programs for SMEs During 618 Shopping Festival

Deep News04-23 18:11

On the afternoon of April 23, Kuaishou E-commerce presented its latest platform achievements during a merchant conference ahead of the 618 shopping event. According to the announcement, in the fourth quarter of 2025, the number of new merchants joining the platform increased by 24% compared to the previous quarter. The success rate for first-time sales among merchants reached 70%, while overall GMV from new merchants grew by 85% quarter-over-quarter. Additionally, the number of new merchants achieving GMV exceeding 1.5 million yuan rose by 43% compared to the prior quarter.

Kuaishou E-commerce stated that since the beginning of this year, the platform has been supporting new merchants throughout their entire lifecycle—from onboarding and initial setup to growth and scaling—through favorable policies, operational tools, business safeguards, and promotional activities. During the upcoming 618 shopping festival, the platform will further assist small and medium-sized merchants in achieving sales peaks by introducing a series of incentive programs involving both traffic support and cash rewards.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap
Leave a comment