In 2025, BLOKS has proactively launched a special rights protection campaign from legal, technical, and channel dimensions, collaborating with market supervision departments in multiple provinces including Guangdong, Zhejiang, Fujian, Henan, Jiangsu, and Shandong. The initiative targets illegal activities such as "manufacturing and selling counterfeits" and "box resealing," demonstrating a "zero-tolerance" stance towards infringement through concrete actions and working with consumers to build a healthy and orderly market ecosystem.
BLOKS has designated "manufacturing and selling counterfeits" and "box resealing" as key targets for 2025, focusing efforts and striking hard with significant results achieved. Regarding the illicit act of "manufacturing and selling counterfeits," law enforcement actions have been effectively implemented in many regions.
To build a long-term rights protection system and curb infringements at their source, BLOKS has established a comprehensive, tri-dimensional protection network integrating legal, technical, and channel measures. On the legal front, BLOKS deeply collaborates with market supervision departments across numerous provinces and municipalities, participating fully in critical stages such as clue verification and on-site assistance.
Technologically, BLOKS has launched an "Authenticity Verification" feature on its official mini-program "BLOKS Brickman Club." By entering a "16-digit official anti-counterfeiting code," consumers can verify product authenticity. Through the "Sealed Box Original Factory Configuration Verification," consumers can check the correspondence between the original factory configuration of a sealed box and individual boxes, quickly verifying whether a product has been opened and tampered with.
On the channel front, BLOKS conducts simultaneous infringement investigations online and offline, focusing on rectifying high-risk scenarios such as e-commerce platforms and wholesale markets. Concurrently, BLOKS urges consumers to purchase products through official channels and enhance their anti-counterfeiting awareness.
"Every passion deserves to be treated sincerely, and every infringement must be seriously pursued," stated a relevant representative from BLOKS. The company maintains a "zero-tolerance" policy towards actions that harm consumer interests and disrupt market order. Moving forward, BLOKS will continue to deepen collaboration with law enforcement agencies, constantly improve its regularized rights protection mechanisms, and resolutely ensure that various infringements have no place to hide.
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