At the 9th China International Import Expo, held in Shanghai from November 5 to 10, SINA Corp spoke with Liu Rui, Vice President of IKEA China, about the age-friendly home market.
Liu Rui stated that from age-friendly renovations to the creation of silver-friendly consumption scenarios, how to improve the quality of seniors' home lives is drawing increasing attention. In IKEA's view, age-friendly homes should not be limited to safety protection alone, but should also address seniors' lifestyle habits, independence, and emotional needs.
"As people age, they may face different daily challenges in areas such as mobility, storage, and rest. Through reasonable spatial planning, easy-to-use furniture, and flexible home arrangements, seniors can be helped to complete daily activities more conveniently, and family caregiving can also become more manageable," said Liu Rui.
Liu Rui introduced that in terms of local practice, IKEA continues to explore age-friendly home solutions and collaborates with government departments, designers, industry experts, as well as community and elderly care partners. In 2025, IKEA became a service provider on Shanghai's age-friendly renovation platform and launched the "Senior Friendly Living" project in multiple cities, promoting the integration of age-friendly design into the daily lives of more families. Recently, the IKEA Xuhui store was selected as one of Shanghai's first batch of silver-friendly shopping malls, offering seniors inspiration and choices for home improvement through age-friendly products, themed showrooms, and supporting services.
Liu Rui said that in the future, IKEA will continue to leverage its professional strengths in home design and spatial planning, focus on seniors' real life needs, explore more practical and accessible age-friendly solutions, and maintain ongoing exchanges and cooperation with local partners, so that more seniors can enjoy a safer, more comfortable, and higher-quality daily life in their familiar homes.
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